Enum google_api_proto::google::ads::searchads360::v0::enums::conversion_action_category_enum::ConversionActionCategory

#[repr(i32)]
pub enum ConversionActionCategory {
    Unspecified = 0,
    Unknown = 1,
    Default = 2,
    PageView = 3,
    Purchase = 4,
    Signup = 5,
    Lead = 6,
    Download = 7,
    AddToCart = 8,
    BeginCheckout = 9,
    SubscribePaid = 10,
    PhoneCallLead = 11,
    ImportedLead = 12,
    SubmitLeadForm = 13,
    BookAppointment = 14,
    RequestQuote = 15,
    GetDirections = 16,
    OutboundClick = 17,
    Contact = 18,
    Engagement = 19,
    StoreVisit = 20,
    StoreSale = 21,
    QualifiedLead = 22,
    ConvertedLead = 23,
}

The category of conversions that are associated with a ConversionAction.

Variants

Unspecified = 0

Not specified.

Unknown = 1

Used for return value only. Represents value unknown in this version.

Default = 2

Default category.

PageView = 3

User visiting a page.

Purchase = 4

Purchase, sales, or “order placed” event.

Signup = 5

Signup user action.

Lead = 6

Lead-generating action.

Download = 7

Software download action (as for an app).

AddToCart = 8

The addition of items to a shopping cart or bag on an advertiser site.

BeginCheckout = 9

When someone enters the checkout flow on an advertiser site.

SubscribePaid = 10

The start of a paid subscription for a product or service.

PhoneCallLead = 11

A call to indicate interest in an advertiser’s offering.

ImportedLead = 12

A lead conversion imported from an external source into Google Ads.

SubmitLeadForm = 13

A submission of a form on an advertiser site indicating business interest.

BookAppointment = 14

A booking of an appointment with an advertiser’s business.

RequestQuote = 15

A quote or price estimate request.

GetDirections = 16

A search for an advertiser’s business location with intention to visit.

OutboundClick = 17

A click to an advertiser’s partner’s site.

Contact = 18

A call, SMS, email, chat or other type of contact to an advertiser.

Engagement = 19

A website engagement event such as long site time or a Google Analytics (GA) Smart Goal. Intended to be used for GA, Firebase, GA Gold goal imports.

StoreVisit = 20

A visit to a physical store location.

StoreSale = 21

A sale occurring in a physical store.

QualifiedLead = 22

A lead conversion imported from an external source into Google Ads, that has been further qualified by the advertiser (marketing/sales team). In the lead-to-sale journey, advertisers get leads, then act on them by reaching out to the consumer. If the consumer is interested and may end up buying their product, the advertiser marks such leads as “qualified leads”.

ConvertedLead = 23

A lead conversion imported from an external source into Google Ads, that has further completed a chosen stage as defined by the lead gen advertiser.

Implementations

impl ConversionActionCategory

pub fn is_valid(value: i32) -> bool

Returns true if value is a variant of ConversionActionCategory.

pub fn from_i32(value: i32) -> Option<ConversionActionCategory>

👎Deprecated: Use the TryFrom<i32> implementation instead

Converts an i32 to a ConversionActionCategory, or None if value is not a valid variant.

impl ConversionActionCategory

pub fn as_str_name(&self) -> &'static str

String value of the enum field names used in the ProtoBuf definition.

The values are not transformed in any way and thus are considered stable (if the ProtoBuf definition does not change) and safe for programmatic use.

pub fn from_str_name(value: &str) -> Option<Self>

Creates an enum from field names used in the ProtoBuf definition.

Trait Implementations

impl Clone for ConversionActionCategory

fn clone(&self) -> ConversionActionCategory

Returns a copy of the value.

fn clone_from(&mut self, source: &Self)

Performs copy-assignment from source.

impl Debug for ConversionActionCategory

fn fmt(&self, f: &mut Formatter<'_>) -> Result

Formats the value using the given formatter.

impl Default for ConversionActionCategory

fn default() -> ConversionActionCategory

Returns the “default value” for a type.

impl From<ConversionActionCategory> for i32

fn from(value: ConversionActionCategory) -> i32

Converts to this type from the input type.

impl Hash for ConversionActionCategory

fn hash<__H: Hasher>(&self, state: &mut __H)

Feeds this value into the given Hasher.

fn hash_slice<H>(data: &[Self], state: &mut H)

where H: Hasher, Self: Sized,

Feeds a slice of this type into the given Hasher.

impl Ord for ConversionActionCategory

fn cmp(&self, other: &ConversionActionCategory) -> Ordering

This method returns an Ordering between self and other.

fn max(self, other: Self) -> Self

where Self: Sized,

Compares and returns the maximum of two values.

fn min(self, other: Self) -> Self

where Self: Sized,

Compares and returns the minimum of two values.

fn clamp(self, min: Self, max: Self) -> Self

where Self: Sized + PartialOrd,

Restrict a value to a certain interval.

impl PartialEq for ConversionActionCategory

fn eq(&self, other: &ConversionActionCategory) -> bool

This method tests for self and other values to be equal, and is used by ==.

fn ne(&self, other: &Rhs) -> bool

This method tests for !=. The default implementation is almost always sufficient, and should not be overridden without very good reason.

impl PartialOrd for ConversionActionCategory

fn partial_cmp(&self, other: &ConversionActionCategory) -> Option<Ordering>

This method returns an ordering between self and other values if one exists.

fn lt(&self, other: &Rhs) -> bool

This method tests less than (for self and other) and is used by the < operator.

fn le(&self, other: &Rhs) -> bool

This method tests less than or equal to (for self and other) and is used by the <= operator.

fn gt(&self, other: &Rhs) -> bool

This method tests greater than (for self and other) and is used by the > operator.

fn ge(&self, other: &Rhs) -> bool

This method tests greater than or equal to (for self and other) and is used by the >= operator.

impl TryFrom<i32> for ConversionActionCategory

type Error = DecodeError

The type returned in the event of a conversion error.

fn try_from(value: i32) -> Result<ConversionActionCategory, DecodeError>

Performs the conversion.

impl Copy for ConversionActionCategory

impl Eq for ConversionActionCategory

impl StructuralPartialEq for ConversionActionCategory