Enum google_api_proto::google::ads::searchads360::v0::resources::campaign::CampaignBiddingStrategy

pub enum CampaignBiddingStrategy {
    BiddingStrategy(String),
    ManualCpa(ManualCpa),
    ManualCpc(ManualCpc),
    ManualCpm(ManualCpm),
    MaximizeConversions(MaximizeConversions),
    MaximizeConversionValue(MaximizeConversionValue),
    TargetCpa(TargetCpa),
    TargetImpressionShare(TargetImpressionShare),
    TargetRoas(TargetRoas),
    TargetSpend(TargetSpend),
    PercentCpc(PercentCpc),
    TargetCpm(TargetCpm),
}

The bidding strategy for the campaign.

Must be either portfolio (created through BiddingStrategy service) or standard, that is embedded into the campaign.

Variants

BiddingStrategy(String)

Portfolio bidding strategy used by campaign.

ManualCpa(ManualCpa)

Standard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns.

ManualCpc(ManualCpc)

Standard Manual CPC bidding strategy. Manual click-based bidding where user pays per click.

ManualCpm(ManualCpm)

Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.

MaximizeConversions(MaximizeConversions)

Standard Maximize Conversions bidding strategy that automatically maximizes number of conversions while spending your budget.

MaximizeConversionValue(MaximizeConversionValue)

Standard Maximize Conversion Value bidding strategy that automatically sets bids to maximize revenue while spending your budget.

TargetCpa(TargetCpa)

Standard Target CPA bidding strategy that automatically sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

TargetImpressionShare(TargetImpressionShare)

Target Impression Share bidding strategy. An automated bidding strategy that sets bids to achieve a chosen percentage of impressions.

TargetRoas(TargetRoas)

Standard Target ROAS bidding strategy that automatically maximizes revenue while averaging a specific target return on ad spend (ROAS).

TargetSpend(TargetSpend)

Standard Target Spend bidding strategy that automatically sets your bids to help get as many clicks as possible within your budget.

PercentCpc(PercentCpc)

Standard Percent Cpc bidding strategy where bids are a fraction of the advertised price for some good or service.

TargetCpm(TargetCpm)

A bidding strategy that automatically optimizes cost per thousand impressions.

Implementations

impl CampaignBiddingStrategy

pub fn encode(&self, buf: &mut impl BufMut)

Encodes the message to a buffer.

pub fn merge( field: &mut Option<CampaignBiddingStrategy>, tag: u32, wire_type: WireType, buf: &mut impl Buf, ctx: DecodeContext, ) -> Result<(), DecodeError>

Decodes an instance of the message from a buffer, and merges it into self.

pub fn encoded_len(&self) -> usize

Returns the encoded length of the message without a length delimiter.

Trait Implementations

impl Clone for CampaignBiddingStrategy

fn clone(&self) -> CampaignBiddingStrategy

Returns a copy of the value.

fn clone_from(&mut self, source: &Self)

Performs copy-assignment from source.

impl Debug for CampaignBiddingStrategy

fn fmt(&self, f: &mut Formatter<'_>) -> Result

Formats the value using the given formatter.

impl PartialEq for CampaignBiddingStrategy

fn eq(&self, other: &CampaignBiddingStrategy) -> bool

This method tests for self and other values to be equal, and is used by ==.

fn ne(&self, other: &Rhs) -> bool

This method tests for !=. The default implementation is almost always sufficient, and should not be overridden without very good reason.

impl StructuralPartialEq for CampaignBiddingStrategy