Enum google_api_proto::google::ads::searchads360::v0::resources::bidding_strategy::Scheme

pub enum Scheme {
    EnhancedCpc(EnhancedCpc),
    MaximizeConversionValue(MaximizeConversionValue),
    MaximizeConversions(MaximizeConversions),
    TargetCpa(TargetCpa),
    TargetImpressionShare(TargetImpressionShare),
    TargetOutrankShare(TargetOutrankShare),
    TargetRoas(TargetRoas),
    TargetSpend(TargetSpend),
}

The bidding scheme.

Only one can be set.

Variants

EnhancedCpc(EnhancedCpc)

A bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.

MaximizeConversionValue(MaximizeConversionValue)

An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.

MaximizeConversions(MaximizeConversions)

An automated bidding strategy to help get the most conversions for your campaigns while spending your budget.

TargetCpa(TargetCpa)

A bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

TargetImpressionShare(TargetImpressionShare)

A bidding strategy that automatically optimizes towards a chosen percentage of impressions.

TargetOutrankShare(TargetOutrankShare)

A bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This field is deprecated. Creating a new bidding strategy with this field or attaching bidding strategies with this field to a campaign will fail. Mutates to strategies that already have this scheme populated are allowed.

TargetRoas(TargetRoas)

A bidding strategy that helps you maximize revenue while averaging a specific target Return On Ad Spend (ROAS).

TargetSpend(TargetSpend)

A bid strategy that sets your bids to help get as many clicks as possible within your budget.

Implementations

impl Scheme

pub fn encode(&self, buf: &mut impl BufMut)

Encodes the message to a buffer.

pub fn merge( field: &mut Option<Scheme>, tag: u32, wire_type: WireType, buf: &mut impl Buf, ctx: DecodeContext, ) -> Result<(), DecodeError>

Decodes an instance of the message from a buffer, and merges it into self.

pub fn encoded_len(&self) -> usize

Returns the encoded length of the message without a length delimiter.

Trait Implementations

impl Clone for Scheme

fn clone(&self) -> Scheme

Returns a copy of the value.

fn clone_from(&mut self, source: &Self)

Performs copy-assignment from source.

impl Debug for Scheme

fn fmt(&self, f: &mut Formatter<'_>) -> Result

Formats the value using the given formatter.

impl PartialEq for Scheme

fn eq(&self, other: &Scheme) -> bool

This method tests for self and other values to be equal, and is used by ==.

fn ne(&self, other: &Rhs) -> bool

This method tests for !=. The default implementation is almost always sufficient, and should not be overridden without very good reason.

impl Copy for Scheme

impl StructuralPartialEq for Scheme