Enum google_api_proto::google::ads::googleads::v16::enums::bidding_strategy_type_enum::BiddingStrategyType

#[repr(i32)]
pub enum BiddingStrategyType {
    Unspecified = 0,
    Unknown = 1,
    Commission = 16,
    EnhancedCpc = 2,
    Invalid = 17,
    ManualCpa = 18,
    ManualCpc = 3,
    ManualCpm = 4,
    ManualCpv = 13,
    MaximizeConversions = 10,
    MaximizeConversionValue = 11,
    PageOnePromoted = 5,
    PercentCpc = 12,
    TargetCpa = 6,
    TargetCpm = 14,
    TargetImpressionShare = 15,
    TargetOutrankShare = 7,
    TargetRoas = 8,
    TargetSpend = 9,
}

Enum describing possible bidding strategy types.

Variants

Unspecified = 0

Not specified.

Unknown = 1

Used for return value only. Represents value unknown in this version.

Commission = 16

Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.

EnhancedCpc = 2

Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.

Invalid = 17

Used for return value only. Indicates that a campaign does not have a bidding strategy. This prevents the campaign from serving. For example, a campaign may be attached to a manager bidding strategy and the serving account is subsequently unlinked from the manager account. In this case the campaign will automatically be detached from the now inaccessible manager bidding strategy and transition to the INVALID bidding strategy type.

ManualCpa = 18

Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action.

ManualCpc = 3

Manual click based bidding where user pays per click.

ManualCpm = 4

Manual impression based bidding where user pays per thousand impressions.

ManualCpv = 13

A bidding strategy that pays a configurable amount per video view.

MaximizeConversions = 10

A bidding strategy that automatically maximizes number of conversions given a daily budget.

MaximizeConversionValue = 11

An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.

PageOnePromoted = 5

Page-One Promoted bidding scheme, which sets max cpc bids to target impressions on page one or page one promoted slots on google.com. This enum value is deprecated.

PercentCpc = 12

Percent Cpc is bidding strategy where bids are a fraction of the advertised price for some good or service.

TargetCpa = 6

Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

TargetCpm = 14

Target CPM is an automated bid strategy that sets bids to help get as many impressions as possible at the target cost per one thousand impressions (CPM) you set.

TargetImpressionShare = 15

An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).

TargetOutrankShare = 7

Target Outrank Share is an automated bidding strategy that sets bids based on the target fraction of auctions where the advertiser should outrank a specific competitor. This enum value is deprecated.

TargetRoas = 8

Target ROAS is an automated bidding strategy that helps you maximize revenue while averaging a specific target Return On Average Spend (ROAS).

TargetSpend = 9

Target Spend is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

Implementations

impl BiddingStrategyType

pub fn is_valid(value: i32) -> bool

Returns true if value is a variant of BiddingStrategyType.

pub fn from_i32(value: i32) -> Option<BiddingStrategyType>

👎Deprecated: Use the TryFrom<i32> implementation instead

Converts an i32 to a BiddingStrategyType, or None if value is not a valid variant.

impl BiddingStrategyType

pub fn as_str_name(&self) -> &'static str

String value of the enum field names used in the ProtoBuf definition.

The values are not transformed in any way and thus are considered stable (if the ProtoBuf definition does not change) and safe for programmatic use.

pub fn from_str_name(value: &str) -> Option<Self>

Creates an enum from field names used in the ProtoBuf definition.

Trait Implementations

impl Clone for BiddingStrategyType

fn clone(&self) -> BiddingStrategyType

Returns a copy of the value.

fn clone_from(&mut self, source: &Self)

Performs copy-assignment from source.

impl Debug for BiddingStrategyType

fn fmt(&self, f: &mut Formatter<'_>) -> Result

Formats the value using the given formatter.

impl Default for BiddingStrategyType

fn default() -> BiddingStrategyType

Returns the “default value” for a type.

impl From<BiddingStrategyType> for i32

fn from(value: BiddingStrategyType) -> i32

Converts to this type from the input type.

impl Hash for BiddingStrategyType

fn hash<__H: Hasher>(&self, state: &mut __H)

Feeds this value into the given Hasher.

fn hash_slice<H>(data: &[Self], state: &mut H)

where H: Hasher, Self: Sized,

Feeds a slice of this type into the given Hasher.

impl Ord for BiddingStrategyType

fn cmp(&self, other: &BiddingStrategyType) -> Ordering

This method returns an Ordering between self and other.

fn max(self, other: Self) -> Self

where Self: Sized,

Compares and returns the maximum of two values.

fn min(self, other: Self) -> Self

where Self: Sized,

Compares and returns the minimum of two values.

fn clamp(self, min: Self, max: Self) -> Self

where Self: Sized + PartialOrd,

Restrict a value to a certain interval.

impl PartialEq for BiddingStrategyType

fn eq(&self, other: &BiddingStrategyType) -> bool

This method tests for self and other values to be equal, and is used by ==.

fn ne(&self, other: &Rhs) -> bool

This method tests for !=. The default implementation is almost always sufficient, and should not be overridden without very good reason.

impl PartialOrd for BiddingStrategyType

fn partial_cmp(&self, other: &BiddingStrategyType) -> Option<Ordering>

This method returns an ordering between self and other values if one exists.

fn lt(&self, other: &Rhs) -> bool

This method tests less than (for self and other) and is used by the < operator.

fn le(&self, other: &Rhs) -> bool

This method tests less than or equal to (for self and other) and is used by the <= operator.

fn gt(&self, other: &Rhs) -> bool

This method tests greater than (for self and other) and is used by the > operator.

fn ge(&self, other: &Rhs) -> bool

This method tests greater than or equal to (for self and other) and is used by the >= operator.

impl TryFrom<i32> for BiddingStrategyType

type Error = DecodeError

The type returned in the event of a conversion error.

fn try_from(value: i32) -> Result<BiddingStrategyType, DecodeError>

Performs the conversion.

impl Copy for BiddingStrategyType

impl Eq for BiddingStrategyType

impl StructuralPartialEq for BiddingStrategyType