Struct googapis::google::ads::googleads::v9::common::KeywordPlanHistoricalMetrics[][src]

pub struct KeywordPlanHistoricalMetrics {
    pub avg_monthly_searches: Option<i64>,
    pub monthly_search_volumes: Vec<MonthlySearchVolume>,
    pub competition: i32,
    pub competition_index: Option<i64>,
    pub low_top_of_page_bid_micros: Option<i64>,
    pub high_top_of_page_bid_micros: Option<i64>,
}
Expand description

Historical metrics specific to the targeting options selected. Targeting options include geographies, network, etc. Refer to https://support.google.com/google-ads/answer/3022575 for more details.

Fields

avg_monthly_searches: Option<i64>

Approximate number of monthly searches on this query averaged for the past 12 months.

monthly_search_volumes: Vec<MonthlySearchVolume>

Approximate number of searches on this query for the past twelve months.

competition: i32

The competition level for the query.

competition_index: Option<i64>

The competition index for the query in the range [0, 100]. Shows how competitive ad placement is for a keyword. The level of competition from 0-100 is determined by the number of ad slots filled divided by the total number of ad slots available. If not enough data is available, null is returned.

low_top_of_page_bid_micros: Option<i64>

Top of page bid low range (20th percentile) in micros for the keyword.

high_top_of_page_bid_micros: Option<i64>

Top of page bid high range (80th percentile) in micros for the keyword.

Implementations

Returns the enum value of competition, or the default if the field is set to an invalid enum value.

Sets competition to the provided enum value.

Returns the value of avg_monthly_searches, or the default value if avg_monthly_searches is unset.

Returns the value of competition_index, or the default value if competition_index is unset.

Returns the value of low_top_of_page_bid_micros, or the default value if low_top_of_page_bid_micros is unset.

Returns the value of high_top_of_page_bid_micros, or the default value if high_top_of_page_bid_micros is unset.

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