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// This file is @generated by prost-build.
/// A generic data container.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct Value {
/// A value.
#[prost(oneof = "value::Value", tags = "1, 2, 3, 4, 5")]
pub value: ::core::option::Option<value::Value>,
}
/// Nested message and enum types in `Value`.
pub mod value {
/// A value.
#[derive(Clone, PartialEq, ::prost::Oneof)]
pub enum Value {
/// A boolean.
#[prost(bool, tag = "1")]
BooleanValue(bool),
/// An int64.
#[prost(int64, tag = "2")]
Int64Value(i64),
/// A float.
#[prost(float, tag = "3")]
FloatValue(f32),
/// A double.
#[prost(double, tag = "4")]
DoubleValue(f64),
/// A string.
#[prost(string, tag = "5")]
StringValue(::prost::alloc::string::String),
}
}
/// Settings for the targeting-related features, at the campaign and ad group
/// levels. For more details about the targeting setting, visit
/// <https://support.google.com/google-ads/answer/7365594>
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct TargetingSetting {
/// The per-targeting-dimension setting to restrict the reach of your campaign
/// or ad group.
#[prost(message, repeated, tag = "1")]
pub target_restrictions: ::prost::alloc::vec::Vec<TargetRestriction>,
}
/// The list of per-targeting-dimension targeting settings.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct TargetRestriction {
/// The targeting dimension that these settings apply to.
#[prost(
enumeration = "super::enums::targeting_dimension_enum::TargetingDimension",
tag = "1"
)]
pub targeting_dimension: i32,
/// Indicates whether to restrict your ads to show only for the criteria you
/// have selected for this targeting_dimension, or to target all values for
/// this targeting_dimension and show ads based on your targeting in other
/// TargetingDimensions. A value of `true` means that these criteria will only
/// apply bid modifiers, and not affect targeting. A value of `false` means
/// that these criteria will restrict targeting as well as applying bid
/// modifiers.
#[prost(bool, optional, tag = "3")]
pub bid_only: ::core::option::Option<bool>,
}
/// A keyword criterion.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct KeywordInfo {
/// The text of the keyword (at most 80 characters and 10 words).
#[prost(string, optional, tag = "3")]
pub text: ::core::option::Option<::prost::alloc::string::String>,
/// The match type of the keyword.
#[prost(
enumeration = "super::enums::keyword_match_type_enum::KeywordMatchType",
tag = "2"
)]
pub match_type: i32,
}
/// A location criterion.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct LocationInfo {
/// The geo target constant resource name.
#[prost(string, optional, tag = "2")]
pub geo_target_constant: ::core::option::Option<::prost::alloc::string::String>,
}
/// A device criterion.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct DeviceInfo {
/// Type of the device.
#[prost(enumeration = "super::enums::device_enum::Device", tag = "1")]
pub r#type: i32,
}
/// A listing group criterion.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct ListingGroupInfo {
/// Type of the listing group.
#[prost(
enumeration = "super::enums::listing_group_type_enum::ListingGroupType",
tag = "1"
)]
pub r#type: i32,
}
/// Represents an AdSchedule criterion.
///
/// AdSchedule is specified as the day of the week and a time interval
/// within which ads will be shown.
///
/// No more than six AdSchedules can be added for the same day.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct AdScheduleInfo {
/// Minutes after the start hour at which this schedule starts.
///
/// This field is required for CREATE operations and is prohibited on UPDATE
/// operations.
#[prost(enumeration = "super::enums::minute_of_hour_enum::MinuteOfHour", tag = "1")]
pub start_minute: i32,
/// Minutes after the end hour at which this schedule ends. The schedule is
/// exclusive of the end minute.
///
/// This field is required for CREATE operations and is prohibited on UPDATE
/// operations.
#[prost(enumeration = "super::enums::minute_of_hour_enum::MinuteOfHour", tag = "2")]
pub end_minute: i32,
/// Starting hour in 24 hour time.
/// This field must be between 0 and 23, inclusive.
///
/// This field is required for CREATE operations and is prohibited on UPDATE
/// operations.
#[prost(int32, optional, tag = "6")]
pub start_hour: ::core::option::Option<i32>,
/// Ending hour in 24 hour time; 24 signifies end of the day.
/// This field must be between 0 and 24, inclusive.
///
/// This field is required for CREATE operations and is prohibited on UPDATE
/// operations.
#[prost(int32, optional, tag = "7")]
pub end_hour: ::core::option::Option<i32>,
/// Day of the week the schedule applies to.
///
/// This field is required for CREATE operations and is prohibited on UPDATE
/// operations.
#[prost(enumeration = "super::enums::day_of_week_enum::DayOfWeek", tag = "5")]
pub day_of_week: i32,
}
/// An age range criterion.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct AgeRangeInfo {
/// Type of the age range.
#[prost(enumeration = "super::enums::age_range_type_enum::AgeRangeType", tag = "1")]
pub r#type: i32,
}
/// A gender criterion.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct GenderInfo {
/// Type of the gender.
#[prost(enumeration = "super::enums::gender_type_enum::GenderType", tag = "1")]
pub r#type: i32,
}
/// A User List criterion. Represents a user list that is defined by the
/// advertiser to be targeted.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct UserListInfo {
/// The User List resource name.
#[prost(string, optional, tag = "2")]
pub user_list: ::core::option::Option<::prost::alloc::string::String>,
}
/// A language criterion.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct LanguageInfo {
/// The language constant resource name.
#[prost(string, optional, tag = "2")]
pub language_constant: ::core::option::Option<::prost::alloc::string::String>,
}
/// Represents a criterion for targeting webpages of an advertiser's website.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct WebpageInfo {
/// The name of the criterion that is defined by this parameter. The name value
/// will be used for identifying, sorting and filtering criteria with this type
/// of parameters.
///
/// This field is required for CREATE operations and is prohibited on UPDATE
/// operations.
#[prost(string, optional, tag = "3")]
pub criterion_name: ::core::option::Option<::prost::alloc::string::String>,
/// Conditions, or logical expressions, for webpage targeting. The list of
/// webpage targeting conditions are and-ed together when evaluated
/// for targeting. An empty list of conditions indicates all pages of the
/// campaign's website are targeted.
///
/// This field is required for CREATE operations and is prohibited on UPDATE
/// operations.
#[prost(message, repeated, tag = "2")]
pub conditions: ::prost::alloc::vec::Vec<WebpageConditionInfo>,
/// Website criteria coverage percentage. This is the computed percentage
/// of website coverage based on the website target, negative website target
/// and negative keywords in the ad group and campaign. For instance, when
/// coverage returns as 1, it indicates it has 100% coverage. This field is
/// read-only.
#[prost(double, tag = "4")]
pub coverage_percentage: f64,
}
/// Logical expression for targeting webpages of an advertiser's website.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct WebpageConditionInfo {
/// Operand of webpage targeting condition.
#[prost(
enumeration = "super::enums::webpage_condition_operand_enum::WebpageConditionOperand",
tag = "1"
)]
pub operand: i32,
/// Operator of webpage targeting condition.
#[prost(
enumeration = "super::enums::webpage_condition_operator_enum::WebpageConditionOperator",
tag = "2"
)]
pub operator: i32,
/// Argument of webpage targeting condition.
#[prost(string, optional, tag = "4")]
pub argument: ::core::option::Option<::prost::alloc::string::String>,
}
/// A radius around a list of locations specified through a feed.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct LocationGroupInfo {
/// Geo target constant(s) restricting the scope of the geographic area within
/// the feed. Currently only one geo target constant is allowed.
#[prost(string, repeated, tag = "6")]
pub geo_target_constants: ::prost::alloc::vec::Vec<::prost::alloc::string::String>,
/// Distance in units specifying the radius around targeted locations.
/// This is required and must be set in CREATE operations.
#[prost(int64, optional, tag = "7")]
pub radius: ::core::option::Option<i64>,
/// Unit of the radius. Miles and meters are supported for geo target
/// constants. Milli miles and meters are supported for feed item sets.
/// This is required and must be set in CREATE operations.
#[prost(
enumeration = "super::enums::location_group_radius_units_enum::LocationGroupRadiusUnits",
tag = "4"
)]
pub radius_units: i32,
/// FeedItemSets whose FeedItems are targeted. If multiple IDs are specified,
/// then all items that appear in at least one set are targeted. This field
/// cannot be used with geo_target_constants. This is optional and can only be
/// set in CREATE operations.
#[prost(string, repeated, tag = "8")]
pub feed_item_sets: ::prost::alloc::vec::Vec<::prost::alloc::string::String>,
}
/// An audience criterion.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct AudienceInfo {
/// The Audience resource name.
#[prost(string, tag = "1")]
pub audience: ::prost::alloc::string::String,
}
/// A YouTube asset.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct YoutubeVideoAsset {
/// YouTube video id. This is the 11 character string value used in the
/// YouTube video URL.
#[prost(string, optional, tag = "2")]
pub youtube_video_id: ::core::option::Option<::prost::alloc::string::String>,
/// YouTube video title.
#[prost(string, tag = "3")]
pub youtube_video_title: ::prost::alloc::string::String,
}
/// An Image asset.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct ImageAsset {
/// File size of the image asset in bytes.
#[prost(int64, optional, tag = "6")]
pub file_size: ::core::option::Option<i64>,
/// MIME type of the image asset.
#[prost(enumeration = "super::enums::mime_type_enum::MimeType", tag = "3")]
pub mime_type: i32,
/// Metadata for this image at its original size.
#[prost(message, optional, tag = "4")]
pub full_size: ::core::option::Option<ImageDimension>,
}
/// Metadata for an image at a certain size, either original or resized.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct ImageDimension {
/// Height of the image.
#[prost(int64, optional, tag = "4")]
pub height_pixels: ::core::option::Option<i64>,
/// Width of the image.
#[prost(int64, optional, tag = "5")]
pub width_pixels: ::core::option::Option<i64>,
/// A URL that returns the image with this height and width.
#[prost(string, optional, tag = "6")]
pub url: ::core::option::Option<::prost::alloc::string::String>,
}
/// A Text asset.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct TextAsset {
/// Text content of the text asset.
#[prost(string, optional, tag = "2")]
pub text: ::core::option::Option<::prost::alloc::string::String>,
}
/// A unified callout asset.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct UnifiedCalloutAsset {
/// The callout text.
/// The length of this string should be between 1 and 25, inclusive.
#[prost(string, tag = "1")]
pub callout_text: ::prost::alloc::string::String,
/// Start date of when this asset is effective and can begin serving, in
/// yyyy-MM-dd format.
#[prost(string, tag = "2")]
pub start_date: ::prost::alloc::string::String,
/// Last date of when this asset is effective and still serving, in yyyy-MM-dd
/// format.
#[prost(string, tag = "3")]
pub end_date: ::prost::alloc::string::String,
/// List of non-overlapping schedules specifying all time intervals for which
/// the asset may serve. There can be a maximum of 6 schedules per day, 42 in
/// total.
#[prost(message, repeated, tag = "4")]
pub ad_schedule_targets: ::prost::alloc::vec::Vec<AdScheduleInfo>,
/// Whether to show the asset in search user's time zone. Applies to Microsoft
/// Ads.
#[prost(bool, tag = "5")]
pub use_searcher_time_zone: bool,
}
/// A unified sitelink asset.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct UnifiedSitelinkAsset {
/// URL display text for the sitelink.
/// The length of this string should be between 1 and 25, inclusive.
#[prost(string, tag = "1")]
pub link_text: ::prost::alloc::string::String,
/// First line of the description for the sitelink.
/// If set, the length should be between 1 and 35, inclusive, and description2
/// must also be set.
#[prost(string, tag = "2")]
pub description1: ::prost::alloc::string::String,
/// Second line of the description for the sitelink.
/// If set, the length should be between 1 and 35, inclusive, and description1
/// must also be set.
#[prost(string, tag = "3")]
pub description2: ::prost::alloc::string::String,
/// Start date of when this asset is effective and can begin serving, in
/// yyyy-MM-dd format.
#[prost(string, tag = "4")]
pub start_date: ::prost::alloc::string::String,
/// Last date of when this asset is effective and still serving, in yyyy-MM-dd
/// format.
#[prost(string, tag = "5")]
pub end_date: ::prost::alloc::string::String,
/// List of non-overlapping schedules specifying all time intervals for which
/// the asset may serve. There can be a maximum of 6 schedules per day, 42 in
/// total.
#[prost(message, repeated, tag = "6")]
pub ad_schedule_targets: ::prost::alloc::vec::Vec<AdScheduleInfo>,
/// ID used for tracking clicks for the sitelink asset. This is a Yahoo! Japan
/// only field.
#[prost(int64, tag = "7")]
pub tracking_id: i64,
/// Whether to show the sitelink asset in search user's time zone.
/// Applies to Microsoft Ads.
#[prost(bool, tag = "8")]
pub use_searcher_time_zone: bool,
/// Whether the preference is for the sitelink asset to be displayed on mobile
/// devices. Applies to Microsoft Ads.
#[prost(bool, tag = "9")]
pub mobile_preferred: bool,
}
/// A Unified Page Feed asset.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct UnifiedPageFeedAsset {
/// The webpage that advertisers want to target.
#[prost(string, tag = "1")]
pub page_url: ::prost::alloc::string::String,
/// Labels used to group the page urls.
#[prost(string, repeated, tag = "2")]
pub labels: ::prost::alloc::vec::Vec<::prost::alloc::string::String>,
}
/// An asset representing a mobile app.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct MobileAppAsset {
/// Required. A string that uniquely identifies a mobile application. It should
/// just contain the platform native id, like "com.android.ebay" for Android or
/// "12345689" for iOS.
#[prost(string, tag = "1")]
pub app_id: ::prost::alloc::string::String,
/// Required. The application store that distributes this specific app.
#[prost(
enumeration = "super::enums::mobile_app_vendor_enum::MobileAppVendor",
tag = "2"
)]
pub app_store: i32,
}
/// A unified call asset.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct UnifiedCallAsset {
/// Two-letter country code of the phone number. Examples: 'US', 'us'.
#[prost(string, tag = "1")]
pub country_code: ::prost::alloc::string::String,
/// The advertiser's raw phone number. Examples: '1234567890', '(123)456-7890'
#[prost(string, tag = "2")]
pub phone_number: ::prost::alloc::string::String,
/// Output only. Indicates whether this CallAsset should use its own call
/// conversion setting, follow the account level setting, or disable call
/// conversion.
#[prost(
enumeration = "super::enums::call_conversion_reporting_state_enum::CallConversionReportingState",
tag = "3"
)]
pub call_conversion_reporting_state: i32,
/// The conversion action to attribute a call conversion to. If not set, the
/// default conversion action is used. This field only has effect if
/// call_conversion_reporting_state is set to
/// USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION.
#[prost(string, tag = "4")]
pub call_conversion_action: ::prost::alloc::string::String,
/// List of non-overlapping schedules specifying all time intervals for which
/// the asset may serve. There can be a maximum of 6 schedules per day, 42 in
/// total.
#[prost(message, repeated, tag = "5")]
pub ad_schedule_targets: ::prost::alloc::vec::Vec<AdScheduleInfo>,
/// Whether the call only shows the phone number without a link to the website.
/// Applies to Microsoft Ads.
#[prost(bool, tag = "7")]
pub call_only: bool,
/// Whether the call should be enabled on call tracking.
/// Applies to Microsoft Ads.
#[prost(bool, tag = "8")]
pub call_tracking_enabled: bool,
/// Whether to show the call extension in search user's time zone.
/// Applies to Microsoft Ads.
#[prost(bool, tag = "9")]
pub use_searcher_time_zone: bool,
/// Start date of when this asset is effective and can begin serving, in
/// yyyy-MM-dd format.
#[prost(string, tag = "10")]
pub start_date: ::prost::alloc::string::String,
/// Last date of when this asset is effective and still serving, in yyyy-MM-dd
/// format.
#[prost(string, tag = "11")]
pub end_date: ::prost::alloc::string::String,
}
/// A call to action asset.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct CallToActionAsset {
/// Call to action.
#[prost(
enumeration = "super::enums::call_to_action_type_enum::CallToActionType",
tag = "1"
)]
pub call_to_action: i32,
}
/// A unified location asset.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct UnifiedLocationAsset {
/// Place IDs uniquely identify a place in the Google Places database and on
/// Google Maps.
/// This field is unique for a given customer ID and asset type. See
/// <https://developers.google.com/places/web-service/place-id> to learn more
/// about Place ID.
#[prost(string, tag = "1")]
pub place_id: ::prost::alloc::string::String,
/// The list of business locations for the customer.
/// This will only be returned if the Location Asset is syncing from the
/// Business Profile account. It is possible to have multiple Business Profile
/// listings under the same account that point to the same Place ID.
#[prost(message, repeated, tag = "2")]
pub business_profile_locations: ::prost::alloc::vec::Vec<BusinessProfileLocation>,
/// The type of location ownership.
/// If the type is BUSINESS_OWNER, it will be served as a location extension.
/// If the type is AFFILIATE, it will be served as an affiliate location.
#[prost(
enumeration = "super::enums::location_ownership_type_enum::LocationOwnershipType",
tag = "3"
)]
pub location_ownership_type: i32,
}
/// Business Profile location data synced from the linked Business Profile
/// account.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct BusinessProfileLocation {
/// Advertiser specified label for the location on the Business Profile
/// account. This is synced from the Business Profile account.
#[prost(string, repeated, tag = "1")]
pub labels: ::prost::alloc::vec::Vec<::prost::alloc::string::String>,
/// Business Profile store code of this location. This is synced from the
/// Business Profile account.
#[prost(string, tag = "2")]
pub store_code: ::prost::alloc::string::String,
/// Listing ID of this Business Profile location. This is synced from the
/// linked Business Profile account.
#[prost(int64, tag = "3")]
pub listing_id: i64,
}
/// Contains the usage information of the asset.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct AssetUsage {
/// Resource name of the asset.
#[prost(string, tag = "1")]
pub asset: ::prost::alloc::string::String,
/// The served field type of the asset.
#[prost(
enumeration = "super::enums::served_asset_field_type_enum::ServedAssetFieldType",
tag = "2"
)]
pub served_asset_field_type: i32,
}
/// An automated bidding strategy that raises bids for clicks
/// that seem more likely to lead to a conversion and lowers
/// them for clicks where they seem less likely.
///
/// This bidding strategy is deprecated and cannot be created anymore. Use
/// ManualCpc with enhanced_cpc_enabled set to true for equivalent functionality.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct EnhancedCpc {}
/// Manual bidding strategy that allows advertiser to set the bid per
/// advertiser-specified action.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct ManualCpa {}
/// Manual click-based bidding where user pays per click.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct ManualCpc {
/// Whether bids are to be enhanced based on conversion optimizer data.
#[prost(bool, optional, tag = "2")]
pub enhanced_cpc_enabled: ::core::option::Option<bool>,
}
/// Manual impression-based bidding where user pays per thousand impressions.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct ManualCpm {}
/// An automated bidding strategy to help get the most conversions for your
/// campaigns while spending your budget.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct MaximizeConversions {
/// Maximum bid limit that can be set by the bid strategy.
/// The limit applies to all keywords managed by the strategy.
/// Mutable for portfolio bidding strategies only.
#[prost(int64, tag = "2")]
pub cpc_bid_ceiling_micros: i64,
/// Minimum bid limit that can be set by the bid strategy.
/// The limit applies to all keywords managed by the strategy.
/// Mutable for portfolio bidding strategies only.
#[prost(int64, tag = "3")]
pub cpc_bid_floor_micros: i64,
/// The target cost-per-action (CPA) option. This is the average amount that
/// you would like to spend per conversion action specified in micro units of
/// the bidding strategy's currency. If set, the bid strategy will get as many
/// conversions as possible at or below the target cost-per-action. If the
/// target CPA is not set, the bid strategy will aim to achieve the lowest
/// possible CPA given the budget.
#[prost(int64, tag = "4")]
pub target_cpa_micros: i64,
}
/// An automated bidding strategy to help get the most conversion value for your
/// campaigns while spending your budget.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct MaximizeConversionValue {
/// The target return on ad spend (ROAS) option. If set, the bid strategy will
/// maximize revenue while averaging the target return on ad spend. If the
/// target ROAS is high, the bid strategy may not be able to spend the full
/// budget. If the target ROAS is not set, the bid strategy will aim to
/// achieve the highest possible ROAS for the budget.
#[prost(double, optional, tag = "2")]
pub target_roas: ::core::option::Option<f64>,
/// Maximum bid limit that can be set by the bid strategy.
/// The limit applies to all keywords managed by the strategy.
/// Mutable for portfolio bidding strategies only.
#[prost(int64, tag = "3")]
pub cpc_bid_ceiling_micros: i64,
/// Minimum bid limit that can be set by the bid strategy.
/// The limit applies to all keywords managed by the strategy.
/// Mutable for portfolio bidding strategies only.
#[prost(int64, tag = "4")]
pub cpc_bid_floor_micros: i64,
}
/// An automated bid strategy that sets bids to help get as many conversions as
/// possible at the target cost-per-acquisition (CPA) you set.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct TargetCpa {
/// Average CPA target.
/// This target should be greater than or equal to minimum billable unit based
/// on the currency for the account.
#[prost(int64, optional, tag = "4")]
pub target_cpa_micros: ::core::option::Option<i64>,
/// Maximum bid limit that can be set by the bid strategy.
/// The limit applies to all keywords managed by the strategy.
/// This should only be set for portfolio bid strategies.
#[prost(int64, optional, tag = "5")]
pub cpc_bid_ceiling_micros: ::core::option::Option<i64>,
/// Minimum bid limit that can be set by the bid strategy.
/// The limit applies to all keywords managed by the strategy.
/// This should only be set for portfolio bid strategies.
#[prost(int64, optional, tag = "6")]
pub cpc_bid_floor_micros: ::core::option::Option<i64>,
}
/// Target CPM (cost per thousand impressions) is an automated bidding strategy
/// that sets bids to optimize performance given the target CPM you set.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct TargetCpm {}
/// An automated bidding strategy that sets bids so that a certain percentage of
/// search ads are shown at the top of the first page (or other targeted
/// location).
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct TargetImpressionShare {
/// The targeted location on the search results page.
#[prost(
enumeration = "super::enums::target_impression_share_location_enum::TargetImpressionShareLocation",
tag = "1"
)]
pub location: i32,
/// The chosen fraction of ads to be shown in the targeted location in micros.
/// For example, 1% equals 10,000.
#[prost(int64, optional, tag = "4")]
pub location_fraction_micros: ::core::option::Option<i64>,
/// The highest CPC bid the automated bidding system is permitted to specify.
/// This is a required field entered by the advertiser that sets the ceiling
/// and specified in local micros.
#[prost(int64, optional, tag = "5")]
pub cpc_bid_ceiling_micros: ::core::option::Option<i64>,
}
/// An automated bidding strategy that sets bids based on the target fraction of
/// auctions where the advertiser should outrank a specific competitor.
/// This strategy is deprecated.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct TargetOutrankShare {
/// Maximum bid limit that can be set by the bid strategy.
/// The limit applies to all keywords managed by the strategy.
#[prost(message, optional, tag = "3")]
pub cpc_bid_ceiling_micros: ::core::option::Option<i64>,
}
/// An automated bidding strategy that helps you maximize revenue while
/// averaging a specific target return on ad spend (ROAS).
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct TargetRoas {
/// Required. The chosen revenue (based on conversion data) per unit of spend.
/// Value must be between 0.01 and 1000.0, inclusive.
#[prost(double, optional, tag = "4")]
pub target_roas: ::core::option::Option<f64>,
/// Maximum bid limit that can be set by the bid strategy.
/// The limit applies to all keywords managed by the strategy.
/// This should only be set for portfolio bid strategies.
#[prost(int64, optional, tag = "5")]
pub cpc_bid_ceiling_micros: ::core::option::Option<i64>,
/// Minimum bid limit that can be set by the bid strategy.
/// The limit applies to all keywords managed by the strategy.
/// This should only be set for portfolio bid strategies.
#[prost(int64, optional, tag = "6")]
pub cpc_bid_floor_micros: ::core::option::Option<i64>,
}
/// An automated bid strategy that sets your bids to help get as many clicks
/// as possible within your budget.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct TargetSpend {
/// Deprecated: The spend target under which to maximize clicks.
/// A TargetSpend bidder will attempt to spend the smaller of this value
/// or the natural throttling spend amount.
/// If not specified, the budget is used as the spend target.
/// This field is deprecated and should no longer be used. See
/// <https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html>
/// for details.
#[deprecated]
#[prost(int64, optional, tag = "3")]
pub target_spend_micros: ::core::option::Option<i64>,
/// Maximum bid limit that can be set by the bid strategy.
/// The limit applies to all keywords managed by the strategy.
#[prost(int64, optional, tag = "4")]
pub cpc_bid_ceiling_micros: ::core::option::Option<i64>,
}
/// A bidding strategy where bids are a fraction of the advertised price for
/// some good or service.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct PercentCpc {
/// Maximum bid limit that can be set by the bid strategy. This is
/// an optional field entered by the advertiser and specified in local micros.
/// Note: A zero value is interpreted in the same way as having bid_ceiling
/// undefined.
#[prost(int64, optional, tag = "3")]
pub cpc_bid_ceiling_micros: ::core::option::Option<i64>,
/// Adjusts the bid for each auction upward or downward, depending on the
/// likelihood of a conversion. Individual bids may exceed
/// cpc_bid_ceiling_micros, but the average bid amount for a campaign should
/// not.
#[prost(bool, optional, tag = "4")]
pub enhanced_cpc_enabled: ::core::option::Option<bool>,
}
/// A text asset used inside an ad.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct AdTextAsset {
/// Asset text.
#[prost(string, optional, tag = "4")]
pub text: ::core::option::Option<::prost::alloc::string::String>,
}
/// A Search Ads 360 text ad.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct SearchAds360TextAdInfo {
/// The headline of the ad.
#[prost(string, optional, tag = "1")]
pub headline: ::core::option::Option<::prost::alloc::string::String>,
/// The first line of the ad's description.
#[prost(string, optional, tag = "2")]
pub description1: ::core::option::Option<::prost::alloc::string::String>,
/// The second line of the ad's description.
#[prost(string, optional, tag = "3")]
pub description2: ::core::option::Option<::prost::alloc::string::String>,
/// The displayed URL of the ad.
#[prost(string, optional, tag = "4")]
pub display_url: ::core::option::Option<::prost::alloc::string::String>,
/// The displayed mobile URL of the ad.
#[prost(string, optional, tag = "5")]
pub display_mobile_url: ::core::option::Option<::prost::alloc::string::String>,
/// The tracking id of the ad.
#[prost(int64, optional, tag = "6")]
pub ad_tracking_id: ::core::option::Option<i64>,
}
/// A Search Ads 360 expanded text ad.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct SearchAds360ExpandedTextAdInfo {
/// The headline of the ad.
#[prost(string, optional, tag = "1")]
pub headline: ::core::option::Option<::prost::alloc::string::String>,
/// The second headline of the ad.
#[prost(string, optional, tag = "2")]
pub headline2: ::core::option::Option<::prost::alloc::string::String>,
/// The third headline of the ad.
#[prost(string, optional, tag = "3")]
pub headline3: ::core::option::Option<::prost::alloc::string::String>,
/// The first line of the ad's description.
#[prost(string, optional, tag = "4")]
pub description1: ::core::option::Option<::prost::alloc::string::String>,
/// The second line of the ad's description.
#[prost(string, optional, tag = "5")]
pub description2: ::core::option::Option<::prost::alloc::string::String>,
/// Text appended to the auto-generated visible URL with a delimiter.
#[prost(string, optional, tag = "6")]
pub path1: ::core::option::Option<::prost::alloc::string::String>,
/// Text appended to path1 with a delimiter.
#[prost(string, optional, tag = "7")]
pub path2: ::core::option::Option<::prost::alloc::string::String>,
/// The tracking id of the ad.
#[prost(int64, optional, tag = "8")]
pub ad_tracking_id: ::core::option::Option<i64>,
}
/// An expanded dynamic search ad.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct SearchAds360ExpandedDynamicSearchAdInfo {
/// The first line of the ad's description.
#[prost(string, optional, tag = "1")]
pub description1: ::core::option::Option<::prost::alloc::string::String>,
/// The second line of the ad's description.
#[prost(string, optional, tag = "2")]
pub description2: ::core::option::Option<::prost::alloc::string::String>,
/// The tracking id of the ad.
#[prost(int64, optional, tag = "3")]
pub ad_tracking_id: ::core::option::Option<i64>,
}
/// A Search Ads 360 product ad.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct SearchAds360ProductAdInfo {}
/// A Search Ads 360 responsive search ad.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct SearchAds360ResponsiveSearchAdInfo {
/// Text appended to the auto-generated visible URL with a delimiter.
#[prost(string, optional, tag = "1")]
pub path1: ::core::option::Option<::prost::alloc::string::String>,
/// Text appended to path1 with a delimiter.
#[prost(string, optional, tag = "2")]
pub path2: ::core::option::Option<::prost::alloc::string::String>,
/// The tracking id of the ad.
#[prost(int64, optional, tag = "3")]
pub ad_tracking_id: ::core::option::Option<i64>,
/// List of text assets for headlines. When the ad serves the headlines will
/// be selected from this list.
#[prost(message, repeated, tag = "4")]
pub headlines: ::prost::alloc::vec::Vec<AdTextAsset>,
/// List of text assets for descriptions. When the ad serves the descriptions
/// will be selected from this list.
#[prost(message, repeated, tag = "5")]
pub descriptions: ::prost::alloc::vec::Vec<AdTextAsset>,
}
/// A type of label displaying text on a colored background.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct TextLabel {
/// Background color of the label in HEX format. This string must match the
/// regular expression '^\#(\[a-fA-F0-9\]{6}|\[a-fA-F0-9\]{3})$'.
/// Note: The background color may not be visible for manager accounts.
#[prost(string, optional, tag = "3")]
pub background_color: ::core::option::Option<::prost::alloc::string::String>,
/// A short description of the label. The length must be no more than 200
/// characters.
#[prost(string, optional, tag = "4")]
pub description: ::core::option::Option<::prost::alloc::string::String>,
}
/// A mapping that can be used by custom parameter tags in a
/// `tracking_url_template`, `final_urls`, or `mobile_final_urls`.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct CustomParameter {
/// The key matching the parameter tag name.
#[prost(string, optional, tag = "3")]
pub key: ::core::option::Option<::prost::alloc::string::String>,
/// The value to be substituted.
#[prost(string, optional, tag = "4")]
pub value: ::core::option::Option<::prost::alloc::string::String>,
}
/// A rule specifying the maximum number of times an ad (or some set of ads) can
/// be shown to a user over a particular time period.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct FrequencyCapEntry {}
/// Settings for Real-Time Bidding, a feature only available for campaigns
/// targeting the Ad Exchange network.
#[derive(Clone, Copy, PartialEq, ::prost::Message)]
pub struct RealTimeBiddingSetting {
/// Whether the campaign is opted in to real-time bidding.
#[prost(bool, optional, tag = "2")]
pub opt_in: ::core::option::Option<bool>,
}
/// Segment only fields.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct Segments {
/// Ad network type.
#[prost(
enumeration = "super::enums::ad_network_type_enum::AdNetworkType",
tag = "3"
)]
pub ad_network_type: i32,
/// Resource name of the conversion action.
#[prost(string, optional, tag = "146")]
pub conversion_action: ::core::option::Option<::prost::alloc::string::String>,
/// Conversion action category.
#[prost(
enumeration = "super::enums::conversion_action_category_enum::ConversionActionCategory",
tag = "53"
)]
pub conversion_action_category: i32,
/// Conversion action name.
#[prost(string, optional, tag = "114")]
pub conversion_action_name: ::core::option::Option<::prost::alloc::string::String>,
/// The conversion custom dimensions.
#[prost(message, repeated, tag = "188")]
pub conversion_custom_dimensions: ::prost::alloc::vec::Vec<Value>,
/// Date to which metrics apply.
/// yyyy-MM-dd format, for example, 2018-04-17.
#[prost(string, optional, tag = "79")]
pub date: ::core::option::Option<::prost::alloc::string::String>,
/// Day of the week, for example, MONDAY.
#[prost(enumeration = "super::enums::day_of_week_enum::DayOfWeek", tag = "5")]
pub day_of_week: i32,
/// Device to which metrics apply.
#[prost(enumeration = "super::enums::device_enum::Device", tag = "1")]
pub device: i32,
/// Resource name of the geo target constant that represents a city.
#[prost(string, optional, tag = "118")]
pub geo_target_city: ::core::option::Option<::prost::alloc::string::String>,
/// Resource name of the geo target constant that represents a country.
#[prost(string, optional, tag = "119")]
pub geo_target_country: ::core::option::Option<::prost::alloc::string::String>,
/// Resource name of the geo target constant that represents a metro.
#[prost(string, optional, tag = "122")]
pub geo_target_metro: ::core::option::Option<::prost::alloc::string::String>,
/// Resource name of the geo target constant that represents a region.
#[prost(string, optional, tag = "126")]
pub geo_target_region: ::core::option::Option<::prost::alloc::string::String>,
/// Hour of day as a number between 0 and 23, inclusive.
#[prost(int32, optional, tag = "88")]
pub hour: ::core::option::Option<i32>,
/// Keyword criterion.
#[prost(message, optional, tag = "61")]
pub keyword: ::core::option::Option<Keyword>,
/// Month as represented by the date of the first day of a month. Formatted as
/// yyyy-MM-dd.
#[prost(string, optional, tag = "90")]
pub month: ::core::option::Option<::prost::alloc::string::String>,
/// Bidding category (level 1) of the product.
#[prost(string, optional, tag = "92")]
pub product_bidding_category_level1: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Bidding category (level 2) of the product.
#[prost(string, optional, tag = "93")]
pub product_bidding_category_level2: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Bidding category (level 3) of the product.
#[prost(string, optional, tag = "94")]
pub product_bidding_category_level3: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Bidding category (level 4) of the product.
#[prost(string, optional, tag = "95")]
pub product_bidding_category_level4: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Bidding category (level 5) of the product.
#[prost(string, optional, tag = "96")]
pub product_bidding_category_level5: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Brand of the product.
#[prost(string, optional, tag = "97")]
pub product_brand: ::core::option::Option<::prost::alloc::string::String>,
/// Channel of the product.
#[prost(
enumeration = "super::enums::product_channel_enum::ProductChannel",
tag = "30"
)]
pub product_channel: i32,
/// Channel exclusivity of the product.
#[prost(
enumeration = "super::enums::product_channel_exclusivity_enum::ProductChannelExclusivity",
tag = "31"
)]
pub product_channel_exclusivity: i32,
/// Condition of the product.
#[prost(
enumeration = "super::enums::product_condition_enum::ProductCondition",
tag = "32"
)]
pub product_condition: i32,
/// Resource name of the geo target constant for the country of sale of the
/// product.
#[prost(string, optional, tag = "98")]
pub product_country: ::core::option::Option<::prost::alloc::string::String>,
/// Custom attribute 0 of the product.
#[prost(string, optional, tag = "99")]
pub product_custom_attribute0: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Custom attribute 1 of the product.
#[prost(string, optional, tag = "100")]
pub product_custom_attribute1: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Custom attribute 2 of the product.
#[prost(string, optional, tag = "101")]
pub product_custom_attribute2: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Custom attribute 3 of the product.
#[prost(string, optional, tag = "102")]
pub product_custom_attribute3: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Custom attribute 4 of the product.
#[prost(string, optional, tag = "103")]
pub product_custom_attribute4: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Item ID of the product.
#[prost(string, optional, tag = "104")]
pub product_item_id: ::core::option::Option<::prost::alloc::string::String>,
/// Resource name of the language constant for the language of the product.
#[prost(string, optional, tag = "105")]
pub product_language: ::core::option::Option<::prost::alloc::string::String>,
/// Bidding category (level 1) of the product sold.
#[prost(string, optional, tag = "166")]
pub product_sold_bidding_category_level1: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Bidding category (level 2) of the product sold.
#[prost(string, optional, tag = "167")]
pub product_sold_bidding_category_level2: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Bidding category (level 3) of the product sold.
#[prost(string, optional, tag = "168")]
pub product_sold_bidding_category_level3: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Bidding category (level 4) of the product sold.
#[prost(string, optional, tag = "169")]
pub product_sold_bidding_category_level4: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Bidding category (level 5) of the product sold.
#[prost(string, optional, tag = "170")]
pub product_sold_bidding_category_level5: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Brand of the product sold.
#[prost(string, optional, tag = "171")]
pub product_sold_brand: ::core::option::Option<::prost::alloc::string::String>,
/// Condition of the product sold.
#[prost(
enumeration = "super::enums::product_condition_enum::ProductCondition",
tag = "172"
)]
pub product_sold_condition: i32,
/// Custom attribute 0 of the product sold.
#[prost(string, optional, tag = "173")]
pub product_sold_custom_attribute0: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Custom attribute 1 of the product sold.
#[prost(string, optional, tag = "174")]
pub product_sold_custom_attribute1: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Custom attribute 2 of the product sold.
#[prost(string, optional, tag = "175")]
pub product_sold_custom_attribute2: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Custom attribute 3 of the product sold.
#[prost(string, optional, tag = "176")]
pub product_sold_custom_attribute3: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Custom attribute 4 of the product sold.
#[prost(string, optional, tag = "177")]
pub product_sold_custom_attribute4: ::core::option::Option<
::prost::alloc::string::String,
>,
/// Item ID of the product sold.
#[prost(string, optional, tag = "178")]
pub product_sold_item_id: ::core::option::Option<::prost::alloc::string::String>,
/// Title of the product sold.
#[prost(string, optional, tag = "179")]
pub product_sold_title: ::core::option::Option<::prost::alloc::string::String>,
/// Type (level 1) of the product sold.
#[prost(string, optional, tag = "180")]
pub product_sold_type_l1: ::core::option::Option<::prost::alloc::string::String>,
/// Type (level 2) of the product sold.
#[prost(string, optional, tag = "181")]
pub product_sold_type_l2: ::core::option::Option<::prost::alloc::string::String>,
/// Type (level 3) of the product sold.
#[prost(string, optional, tag = "182")]
pub product_sold_type_l3: ::core::option::Option<::prost::alloc::string::String>,
/// Type (level 4) of the product sold.
#[prost(string, optional, tag = "183")]
pub product_sold_type_l4: ::core::option::Option<::prost::alloc::string::String>,
/// Type (level 5) of the product sold.
#[prost(string, optional, tag = "184")]
pub product_sold_type_l5: ::core::option::Option<::prost::alloc::string::String>,
/// Store ID of the product.
#[prost(string, optional, tag = "106")]
pub product_store_id: ::core::option::Option<::prost::alloc::string::String>,
/// Title of the product.
#[prost(string, optional, tag = "107")]
pub product_title: ::core::option::Option<::prost::alloc::string::String>,
/// Type (level 1) of the product.
#[prost(string, optional, tag = "108")]
pub product_type_l1: ::core::option::Option<::prost::alloc::string::String>,
/// Type (level 2) of the product.
#[prost(string, optional, tag = "109")]
pub product_type_l2: ::core::option::Option<::prost::alloc::string::String>,
/// Type (level 3) of the product.
#[prost(string, optional, tag = "110")]
pub product_type_l3: ::core::option::Option<::prost::alloc::string::String>,
/// Type (level 4) of the product.
#[prost(string, optional, tag = "111")]
pub product_type_l4: ::core::option::Option<::prost::alloc::string::String>,
/// Type (level 5) of the product.
#[prost(string, optional, tag = "112")]
pub product_type_l5: ::core::option::Option<::prost::alloc::string::String>,
/// Quarter as represented by the date of the first day of a quarter.
/// Uses the calendar year for quarters, for example, the second quarter of
/// 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
#[prost(string, optional, tag = "128")]
pub quarter: ::core::option::Option<::prost::alloc::string::String>,
/// The raw event conversion dimensions.
#[prost(message, repeated, tag = "189")]
pub raw_event_conversion_dimensions: ::prost::alloc::vec::Vec<Value>,
/// Week as defined as Monday through Sunday, and represented by the date of
/// Monday. Formatted as yyyy-MM-dd.
#[prost(string, optional, tag = "130")]
pub week: ::core::option::Option<::prost::alloc::string::String>,
/// Year, formatted as yyyy.
#[prost(int32, optional, tag = "131")]
pub year: ::core::option::Option<i32>,
/// Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics.
/// Indicates whether the interaction metrics occurred on the asset itself
/// or a different asset or ad unit.
/// Interactions (for example, clicks) are counted across all the parts of the
/// served ad (for example, Ad itself and other components like Sitelinks) when
/// they are served together. When interaction_on_this_asset is true, it means
/// the interactions are on this specific asset and when
/// interaction_on_this_asset is false, it means the interactions is not on
/// this specific asset but on other parts of the served ad this asset is
/// served with.
#[prost(message, optional, tag = "139")]
pub asset_interaction_target: ::core::option::Option<AssetInteractionTarget>,
}
/// A Keyword criterion segment.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct Keyword {
/// The AdGroupCriterion resource name.
#[prost(string, optional, tag = "3")]
pub ad_group_criterion: ::core::option::Option<::prost::alloc::string::String>,
/// Keyword info.
#[prost(message, optional, tag = "2")]
pub info: ::core::option::Option<KeywordInfo>,
}
/// An AssetInteractionTarget segment.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct AssetInteractionTarget {
/// The asset resource name.
#[prost(string, tag = "1")]
pub asset: ::prost::alloc::string::String,
/// Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics.
/// Indicates whether the interaction metrics occurred on the asset itself or a
/// different asset or ad unit.
#[prost(bool, tag = "2")]
pub interaction_on_this_asset: bool,
}
/// Metrics data.
#[derive(Clone, PartialEq, ::prost::Message)]
pub struct Metrics {
/// Search absolute top impression share is the percentage of your Search ad
/// impressions that are shown in the most prominent Search position.
#[prost(double, optional, tag = "183")]
pub absolute_top_impression_percentage: ::core::option::Option<f64>,
/// All conversions from interactions (as oppose to view through conversions)
/// divided by the number of ad interactions.
#[prost(double, optional, tag = "191")]
pub all_conversions_from_interactions_rate: ::core::option::Option<f64>,
/// The value of all conversions.
#[prost(double, optional, tag = "192")]
pub all_conversions_value: ::core::option::Option<f64>,
/// The value of all conversions. When this column is selected with date, the
/// values in date column means the conversion date. Details for the
/// by_conversion_date columns are available at
/// <https://support.google.com/sa360/answer/9250611.>
#[prost(double, tag = "240")]
pub all_conversions_value_by_conversion_date: f64,
/// The total number of conversions. This includes all conversions regardless
/// of the value of include_in_conversions_metric.
#[prost(double, optional, tag = "193")]
pub all_conversions: ::core::option::Option<f64>,
/// The total number of conversions. This includes all conversions regardless
/// of the value of include_in_conversions_metric. When this column is selected
/// with date, the values in date column means the conversion date. Details for
/// the by_conversion_date columns are available at
/// <https://support.google.com/sa360/answer/9250611.>
#[prost(double, tag = "241")]
pub all_conversions_by_conversion_date: f64,
/// The value of all conversions divided by the total cost of ad interactions
/// (such as clicks for text ads or views for video ads).
#[prost(double, optional, tag = "194")]
pub all_conversions_value_per_cost: ::core::option::Option<f64>,
/// The number of times people clicked the "Call" button to call a store during
/// or after clicking an ad. This number doesn't include whether or not calls
/// were connected, or the duration of any calls.
///
/// This metric applies to feed items only.
#[prost(double, optional, tag = "195")]
pub all_conversions_from_click_to_call: ::core::option::Option<f64>,
/// The number of times people clicked a "Get directions" button to navigate to
/// a store after clicking an ad.
///
/// This metric applies to feed items only.
#[prost(double, optional, tag = "196")]
pub all_conversions_from_directions: ::core::option::Option<f64>,
/// The value of all conversions from interactions divided by the total number
/// of interactions.
#[prost(double, optional, tag = "197")]
pub all_conversions_from_interactions_value_per_interaction: ::core::option::Option<
f64,
>,
/// The number of times people clicked a link to view a store's menu after
/// clicking an ad.
///
/// This metric applies to feed items only.
#[prost(double, optional, tag = "198")]
pub all_conversions_from_menu: ::core::option::Option<f64>,
/// The number of times people placed an order at a store after clicking an ad.
///
/// This metric applies to feed items only.
#[prost(double, optional, tag = "199")]
pub all_conversions_from_order: ::core::option::Option<f64>,
/// The number of other conversions (for example, posting a review or saving a
/// location for a store) that occurred after people clicked an ad.
///
/// This metric applies to feed items only.
#[prost(double, optional, tag = "200")]
pub all_conversions_from_other_engagement: ::core::option::Option<f64>,
/// Estimated number of times people visited a store after clicking an ad.
///
/// This metric applies to feed items only.
#[prost(double, optional, tag = "201")]
pub all_conversions_from_store_visit: ::core::option::Option<f64>,
/// Clicks that Search Ads 360 has successfully recorded and forwarded to an
/// advertiser's landing page.
#[prost(double, optional, tag = "289")]
pub visits: ::core::option::Option<f64>,
/// The number of times that people were taken to a store's URL after clicking
/// an ad.
///
/// This metric applies to feed items only.
#[prost(double, optional, tag = "202")]
pub all_conversions_from_store_website: ::core::option::Option<f64>,
/// The average amount you pay per interaction. This amount is the total cost
/// of your ads divided by the total number of interactions.
#[prost(double, optional, tag = "203")]
pub average_cost: ::core::option::Option<f64>,
/// The total cost of all clicks divided by the total number of clicks
/// received.
/// This metric is a monetary value and returned in the customer's currency by
/// default. See the metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(double, optional, tag = "317")]
pub average_cpc: ::core::option::Option<f64>,
/// Average cost-per-thousand impressions (CPM).
/// This metric is a monetary value and returned in the customer's currency by
/// default. See the metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(double, optional, tag = "318")]
pub average_cpm: ::core::option::Option<f64>,
/// The number of clicks.
#[prost(int64, optional, tag = "131")]
pub clicks: ::core::option::Option<i64>,
/// The estimated percent of times that your ad was eligible to show
/// on the Display Network but didn't because your budget was too low.
/// Note: Content budget lost impression share is reported in the range of 0
/// to 0.9. Any value above 0.9 is reported as 0.9001.
#[prost(double, optional, tag = "159")]
pub content_budget_lost_impression_share: ::core::option::Option<f64>,
/// The impressions you've received on the Display Network divided
/// by the estimated number of impressions you were eligible to receive.
/// Note: Content impression share is reported in the range of 0.1 to 1. Any
/// value below 0.1 is reported as 0.0999.
#[prost(double, optional, tag = "160")]
pub content_impression_share: ::core::option::Option<f64>,
/// The conversion custom metrics.
#[prost(message, repeated, tag = "336")]
pub conversion_custom_metrics: ::prost::alloc::vec::Vec<Value>,
/// The estimated percentage of impressions on the Display Network
/// that your ads didn't receive due to poor Ad Rank.
/// Note: Content rank lost impression share is reported in the range of 0
/// to 0.9. Any value above 0.9 is reported as 0.9001.
#[prost(double, optional, tag = "163")]
pub content_rank_lost_impression_share: ::core::option::Option<f64>,
/// Average biddable conversions (from interaction) per conversion eligible
/// interaction. Shows how often, on average, an ad interaction leads to a
/// biddable conversion.
#[prost(double, optional, tag = "284")]
pub conversions_from_interactions_rate: ::core::option::Option<f64>,
/// The value of client account conversions. This only
/// includes conversion actions which
/// include_in_client_account_conversions_metric attribute is set to true. If
/// you use conversion-based bidding, your bid strategies will optimize for
/// these conversions.
#[prost(double, optional, tag = "165")]
pub client_account_conversions_value: ::core::option::Option<f64>,
/// The sum of biddable conversions value by conversion date. When this
/// column is selected with date, the values in date column means the
/// conversion date.
#[prost(double, tag = "283")]
pub conversions_value_by_conversion_date: f64,
/// The value of biddable conversion divided by the total cost of conversion
/// eligible interactions.
#[prost(double, optional, tag = "288")]
pub conversions_value_per_cost: ::core::option::Option<f64>,
/// The value of conversions from interactions divided by the number of ad
/// interactions. This only includes conversion actions which
/// include_in_conversions_metric attribute is set to true. If you use
/// conversion-based bidding, your bid strategies will optimize for these
/// conversions.
#[prost(double, optional, tag = "167")]
pub conversions_from_interactions_value_per_interaction: ::core::option::Option<f64>,
/// The number of client account conversions. This only
/// includes conversion actions which
/// include_in_client_account_conversions_metric attribute is set to true. If
/// you use conversion-based bidding, your bid strategies will optimize for
/// these conversions.
#[prost(double, optional, tag = "168")]
pub client_account_conversions: ::core::option::Option<f64>,
/// The sum of conversions by conversion date for biddable conversion types.
/// Can be fractional due to attribution modeling. When this column is selected
/// with date, the values in date column means the conversion date.
#[prost(double, tag = "282")]
pub conversions_by_conversion_date: f64,
/// The sum of your cost-per-click (CPC) and cost-per-thousand impressions
/// (CPM) costs during this period.
/// This metric is a monetary value and returned in the customer's currency by
/// default. See the metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(int64, optional, tag = "316")]
pub cost_micros: ::core::option::Option<i64>,
/// The cost of ad interactions divided by all conversions.
#[prost(double, optional, tag = "170")]
pub cost_per_all_conversions: ::core::option::Option<f64>,
/// Average conversion eligible cost per biddable conversion.
#[prost(double, optional, tag = "286")]
pub cost_per_conversion: ::core::option::Option<f64>,
/// The cost of ad interactions divided by current model attributed
/// conversions. This only includes conversion actions which
/// include_in_conversions_metric attribute is set to true. If you use
/// conversion-based bidding, your bid strategies will optimize for these
/// conversions.
#[prost(double, optional, tag = "172")]
pub cost_per_current_model_attributed_conversion: ::core::option::Option<f64>,
/// Conversions from when a customer clicks on an ad on one device,
/// then converts on a different device or browser.
/// Cross-device conversions are already included in all_conversions.
#[prost(double, optional, tag = "173")]
pub cross_device_conversions: ::core::option::Option<f64>,
/// The sum of the value of cross-device conversions.
#[prost(double, optional, tag = "253")]
pub cross_device_conversions_value: ::core::option::Option<f64>,
/// The number of clicks your ad receives (Clicks) divided by the number
/// of times your ad is shown (Impressions).
#[prost(double, optional, tag = "174")]
pub ctr: ::core::option::Option<f64>,
/// The number of conversions. This only includes conversion actions which
/// include_in_conversions_metric attribute is set to true. If you use
/// conversion-based bidding, your bid strategies will optimize for these
/// conversions.
#[prost(double, optional, tag = "251")]
pub conversions: ::core::option::Option<f64>,
/// The sum of conversion values for the conversions included in the
/// "conversions" field. This metric is useful only if you entered a value for
/// your conversion actions.
#[prost(double, optional, tag = "252")]
pub conversions_value: ::core::option::Option<f64>,
/// The creative historical quality score.
#[prost(
enumeration = "super::enums::quality_score_bucket_enum::QualityScoreBucket",
tag = "80"
)]
pub historical_creative_quality_score: i32,
/// The average quality score.
#[prost(double, optional, tag = "364")]
pub average_quality_score: ::core::option::Option<f64>,
/// The quality of historical landing page experience.
#[prost(
enumeration = "super::enums::quality_score_bucket_enum::QualityScoreBucket",
tag = "81"
)]
pub historical_landing_page_quality_score: i32,
/// The historical quality score.
#[prost(int64, optional, tag = "216")]
pub historical_quality_score: ::core::option::Option<i64>,
/// The historical search predicted click through rate (CTR).
#[prost(
enumeration = "super::enums::quality_score_bucket_enum::QualityScoreBucket",
tag = "83"
)]
pub historical_search_predicted_ctr: i32,
/// Count of how often your ad has appeared on a search results page or
/// website on the Google Network.
#[prost(int64, optional, tag = "221")]
pub impressions: ::core::option::Option<i64>,
/// How often people interact with your ad after it is shown to them.
/// This is the number of interactions divided by the number of times your ad
/// is shown.
#[prost(double, optional, tag = "222")]
pub interaction_rate: ::core::option::Option<f64>,
/// The number of interactions.
/// An interaction is the main user action associated with an ad format-clicks
/// for text and shopping ads, views for video ads, and so on.
#[prost(int64, optional, tag = "223")]
pub interactions: ::core::option::Option<i64>,
/// The types of payable and free interactions.
#[prost(
enumeration = "super::enums::interaction_event_type_enum::InteractionEventType",
repeated,
tag = "100"
)]
pub interaction_event_types: ::prost::alloc::vec::Vec<i32>,
/// The percentage of clicks filtered out of your total number of clicks
/// (filtered + non-filtered clicks) during the reporting period.
#[prost(double, optional, tag = "224")]
pub invalid_click_rate: ::core::option::Option<f64>,
/// Number of clicks Google considers illegitimate and doesn't charge you for.
#[prost(int64, optional, tag = "225")]
pub invalid_clicks: ::core::option::Option<i64>,
/// The percentage of mobile clicks that go to a mobile-friendly page.
#[prost(double, optional, tag = "229")]
pub mobile_friendly_clicks_percentage: ::core::option::Option<f64>,
/// The raw event conversion metrics.
#[prost(message, repeated, tag = "337")]
pub raw_event_conversion_metrics: ::prost::alloc::vec::Vec<Value>,
/// The percentage of the customer's Shopping or Search ad impressions that are
/// shown in the most prominent Shopping position. See
/// <https://support.google.com/sa360/answer/9566729>
/// for details. Any value below 0.1 is reported as 0.0999.
#[prost(double, optional, tag = "136")]
pub search_absolute_top_impression_share: ::core::option::Option<f64>,
/// The number estimating how often your ad wasn't the very first ad among the
/// top ads in the search results due to a low budget. Note: Search
/// budget lost absolute top impression share is reported in the range of 0 to
/// 0.9. Any value above 0.9 is reported as 0.9001.
#[prost(double, optional, tag = "137")]
pub search_budget_lost_absolute_top_impression_share: ::core::option::Option<f64>,
/// The estimated percent of times that your ad was eligible to show on the
/// Search Network but didn't because your budget was too low. Note: Search
/// budget lost impression share is reported in the range of 0 to 0.9. Any
/// value above 0.9 is reported as 0.9001.
#[prost(double, optional, tag = "138")]
pub search_budget_lost_impression_share: ::core::option::Option<f64>,
/// The number estimating how often your ad didn't show adjacent to the top
/// organic search results due to a low budget. Note: Search
/// budget lost top impression share is reported in the range of 0 to 0.9. Any
/// value above 0.9 is reported as 0.9001.
#[prost(double, optional, tag = "139")]
pub search_budget_lost_top_impression_share: ::core::option::Option<f64>,
/// The number of clicks you've received on the Search Network
/// divided by the estimated number of clicks you were eligible to receive.
/// Note: Search click share is reported in the range of 0.1 to 1. Any value
/// below 0.1 is reported as 0.0999.
#[prost(double, optional, tag = "140")]
pub search_click_share: ::core::option::Option<f64>,
/// The impressions you've received divided by the estimated number of
/// impressions you were eligible to receive on the Search Network for search
/// terms that matched your keywords exactly (or were close variants of your
/// keyword), regardless of your keyword match types. Note: Search exact match
/// impression share is reported in the range of 0.1 to 1. Any value below 0.1
/// is reported as 0.0999.
#[prost(double, optional, tag = "141")]
pub search_exact_match_impression_share: ::core::option::Option<f64>,
/// The impressions you've received on the Search Network divided
/// by the estimated number of impressions you were eligible to receive.
/// Note: Search impression share is reported in the range of 0.1 to 1. Any
/// value below 0.1 is reported as 0.0999.
#[prost(double, optional, tag = "142")]
pub search_impression_share: ::core::option::Option<f64>,
/// The number estimating how often your ad wasn't the very first ad among the
/// top ads in the search results due to poor Ad Rank.
/// Note: Search rank lost absolute top impression share is reported in the
/// range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
#[prost(double, optional, tag = "143")]
pub search_rank_lost_absolute_top_impression_share: ::core::option::Option<f64>,
/// The estimated percentage of impressions on the Search Network
/// that your ads didn't receive due to poor Ad Rank.
/// Note: Search rank lost impression share is reported in the range of 0 to
/// 0.9. Any value above 0.9 is reported as 0.9001.
#[prost(double, optional, tag = "144")]
pub search_rank_lost_impression_share: ::core::option::Option<f64>,
/// The number estimating how often your ad didn't show adjacent to the top
/// organic search results due to poor Ad Rank.
/// Note: Search rank lost top impression share is reported in the range of 0
/// to 0.9. Any value above 0.9 is reported as 0.9001.
#[prost(double, optional, tag = "145")]
pub search_rank_lost_top_impression_share: ::core::option::Option<f64>,
/// The impressions you've received among the top ads compared to the estimated
/// number of impressions you were eligible to receive among the top ads.
/// Note: Search top impression share is reported in the range of 0.1 to 1. Any
/// value below 0.1 is reported as 0.0999.
///
/// Top ads are generally above the top organic results, although they may show
/// below the top organic results on certain queries.
#[prost(double, optional, tag = "146")]
pub search_top_impression_share: ::core::option::Option<f64>,
/// The percent of your ad impressions that are shown adjacent to the top
/// organic search results.
#[prost(double, optional, tag = "148")]
pub top_impression_percentage: ::core::option::Option<f64>,
/// The value of all conversions divided by the number of all conversions.
#[prost(double, optional, tag = "150")]
pub value_per_all_conversions: ::core::option::Option<f64>,
/// The value of all conversions divided by the number of all conversions. When
/// this column is selected with date, the values in date column means the
/// conversion date. Details for the by_conversion_date columns are available
/// at <https://support.google.com/sa360/answer/9250611.>
#[prost(double, optional, tag = "244")]
pub value_per_all_conversions_by_conversion_date: ::core::option::Option<f64>,
/// The value of biddable conversion divided by the number of biddable
/// conversions. Shows how much, on average, each of the biddable conversions
/// is worth.
#[prost(double, optional, tag = "287")]
pub value_per_conversion: ::core::option::Option<f64>,
/// Biddable conversions value by conversion date divided by biddable
/// conversions by conversion date. Shows how much, on average, each of the
/// biddable conversions is worth (by conversion date). When this column is
/// selected with date, the values in date column means the conversion date.
#[prost(double, optional, tag = "285")]
pub value_per_conversions_by_conversion_date: ::core::option::Option<f64>,
/// The total number of view-through conversions.
/// These happen when a customer sees an image or rich media ad, then later
/// completes a conversion on your site without interacting with (for example,
/// clicking on) another ad.
#[prost(int64, optional, tag = "155")]
pub client_account_view_through_conversions: ::core::option::Option<i64>,
/// Client account cross-sell cost of goods sold (COGS) is the total cost
/// of products sold as a result of advertising a different product.
/// How it works: You report conversions with cart data for
/// completed purchases on your website. If the ad that was interacted with
/// before the purchase has an associated product (see Shopping Ads) then this
/// product is considered the advertised product. Any product included in the
/// order the customer places is a sold product. If these products don't match
/// then this is considered cross-sell. Cross-sell cost of goods sold is the
/// total cost of the products sold that weren't advertised. Example: Someone
/// clicked on a Shopping ad for a hat then bought the same hat and a shirt.
/// The hat has a cost of goods sold value of $3, the shirt has a cost of goods
/// sold value of $5. The cross-sell cost of goods sold for this order is $5.
/// This metric is only available if you report conversions with cart data.
/// This metric is a monetary value and returned in the customer's currency by
/// default. See the metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(int64, optional, tag = "321")]
pub client_account_cross_sell_cost_of_goods_sold_micros: ::core::option::Option<i64>,
/// Cross-sell cost of goods sold (COGS) is the total cost of products sold as
/// a result of advertising a different product.
/// How it works: You report conversions with cart data for
/// completed purchases on your website. If the ad that was interacted with
/// before the purchase has an associated product (see Shopping Ads) then this
/// product is considered the advertised product. Any product included in the
/// order the customer places is a sold product. If these products don't match
/// then this is considered cross-sell. Cross-sell cost of goods sold is the
/// total cost of the products sold that weren't advertised. Example: Someone
/// clicked on a Shopping ad for a hat then bought the same hat and a shirt.
/// The hat has a cost of goods sold value of $3, the shirt has a cost of goods
/// sold value of $5. The cross-sell cost of goods sold for this order is $5.
/// This metric is only available if you report conversions with cart data.
/// This metric is a monetary value and returned in the customer's currency by
/// default. See the metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(int64, optional, tag = "327")]
pub cross_sell_cost_of_goods_sold_micros: ::core::option::Option<i64>,
/// Client account cross-sell gross profit is the profit you made from
/// products sold as a result of advertising a different product, minus cost of
/// goods sold (COGS).
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with before the purchase has
/// an associated product (see Shopping Ads) then this product is considered
/// the advertised product. Any product included in the purchase is a sold
/// product. If these products don't match then this is considered cross-sell.
/// Cross-sell gross profit is the revenue you made from cross-sell attributed
/// to your ads minus the cost of the goods sold. Example: Someone clicked on a
/// Shopping ad for a hat then bought the same hat and a shirt. The shirt is
/// priced $20 and has a cost of goods sold value of $5. The cross-sell gross
/// profit of this order is $15 = $20 - $5. This metric is only available if
/// you report conversions with cart data. This metric is a monetary value and
/// returned in the customer's currency by default. See the metrics_currency
/// parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(int64, optional, tag = "322")]
pub client_account_cross_sell_gross_profit_micros: ::core::option::Option<i64>,
/// Cross-sell gross profit is the profit you made from products sold as a
/// result of advertising a different product, minus cost of goods sold (COGS).
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with before the purchase has
/// an associated product (see Shopping Ads) then this product is considered
/// the advertised product. Any product included in the purchase is a sold
/// product. If these products don't match then this is considered cross-sell.
/// Cross-sell gross profit is the revenue you made from cross-sell attributed
/// to your ads minus the cost of the goods sold.
/// Example: Someone clicked on a Shopping ad for a hat then bought the same
/// hat and a shirt. The shirt is priced $20 and has a cost of goods sold value
/// of $5. The cross-sell gross profit of this order is $15 = $20 - $5.
/// This metric is only available if you report conversions with cart data.
/// This metric is a monetary value and returned in the customer's currency by
/// default. See the metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(int64, optional, tag = "328")]
pub cross_sell_gross_profit_micros: ::core::option::Option<i64>,
/// Client account cross-sell revenue is the total amount you made from
/// products sold as a result of advertising a different product.
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with before the purchase has
/// an associated product (see Shopping Ads) then this product is considered
/// the advertised product. Any product included in the order the customer
/// places is a sold product. If these products don't match then this is
/// considered cross-sell. Cross-sell revenue is the total value you made from
/// cross-sell attributed to your ads. Example: Someone clicked on a Shopping
/// ad for a hat then bought the same hat and a shirt. The hat is priced $10
/// and the shirt is priced $20. The cross-sell revenue of this order is $20.
/// This metric is only available if you report conversions with cart data.
/// This metric is a monetary value and returned in the customer's currency by
/// default. See the metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(int64, optional, tag = "323")]
pub client_account_cross_sell_revenue_micros: ::core::option::Option<i64>,
/// Cross-sell revenue is the total amount you made from products sold as a
/// result of advertising a different product.
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with before the purchase has
/// an associated product (see Shopping Ads) then this product is considered
/// the advertised product. Any product included in the order the customer
/// places is a sold product. If these products don't match then this is
/// considered cross-sell. Cross-sell revenue is the total value you made from
/// cross-sell attributed to your ads. Example: Someone clicked on a Shopping
/// ad for a hat then bought the same hat and a shirt. The hat is priced $10
/// and the shirt is priced $20. The cross-sell revenue of this order is $20.
/// This metric is only available if you report conversions with cart data.
/// This metric is a monetary value and returned in the customer's currency by
/// default. See the metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(int64, optional, tag = "329")]
pub cross_sell_revenue_micros: ::core::option::Option<i64>,
/// Client account cross-sell units sold is
/// the total number of products sold as a result of advertising a different
/// product.
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with before the purchase has
/// an associated product (see Shopping Ads) then this product is considered
/// the advertised product. Any product included in the order the customer
/// places is a sold product. If these products don't match then this is
/// considered cross-sell. Cross-sell units sold is the total number of
/// cross-sold products from all orders attributed to your ads.
/// Example: Someone clicked on a Shopping ad for a hat then bought the same
/// hat, a shirt and a jacket. The cross-sell units sold in this order is 2.
/// This metric is only available if you report conversions with cart data.
#[prost(double, optional, tag = "307")]
pub client_account_cross_sell_units_sold: ::core::option::Option<f64>,
/// Cross-sell units sold is the total number of products sold as a result of
/// advertising a different product.
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with before the purchase has
/// an associated product (see Shopping Ads) then this product is considered
/// the advertised product. Any product included in the order the customer
/// places is a sold product. If these products don't match then this is
/// considered cross-sell. Cross-sell units sold is the total number of
/// cross-sold products from all orders attributed to your ads.
/// Example: Someone clicked on a Shopping ad for a hat then bought the same
/// hat, a shirt and a jacket. The cross-sell units sold in this order is 2.
/// This metric is only available if you report conversions with cart data.
#[prost(double, optional, tag = "330")]
pub cross_sell_units_sold: ::core::option::Option<f64>,
/// Client account lead cost of goods sold (COGS) is the total cost of
/// products sold as a result of advertising the same product.
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with has an associated
/// product (see Shopping Ads) then this product is considered the advertised
/// product. Any product included in the order the customer places is a sold
/// product. If the advertised and sold products match, then the cost of these
/// goods is counted under lead cost of goods sold. Example: Someone clicked on
/// a Shopping ad for a hat then bought the same hat and a shirt. The hat has a
/// cost of goods sold value of $3, the shirt has a cost of goods sold value of
/// $5. The lead cost of goods sold for this order is $3. This metric is only
/// available if you report conversions with cart data. This metric is a
/// monetary value and returned in the customer's currency by default. See the
/// metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(int64, optional, tag = "324")]
pub client_account_lead_cost_of_goods_sold_micros: ::core::option::Option<i64>,
/// Lead cost of goods sold (COGS) is the total cost of products sold as a
/// result of advertising the same product.
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with has an associated
/// product (see Shopping Ads) then this product is considered the advertised
/// product. Any product included in the order the customer places is a sold
/// product. If the advertised and sold products match, then the cost of these
/// goods is counted under lead cost of goods sold. Example: Someone clicked on
/// a Shopping ad for a hat then bought the same hat and a shirt. The hat has a
/// cost of goods sold value of $3, the shirt has a cost of goods sold value of
/// $5. The lead cost of goods sold for this order is $3. This metric is only
/// available if you report conversions with cart data. This metric is a
/// monetary value and returned in the customer's currency by default. See the
/// metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(int64, optional, tag = "332")]
pub lead_cost_of_goods_sold_micros: ::core::option::Option<i64>,
/// Client account lead gross profit is the profit you made from products
/// sold as a result of advertising the same product, minus cost of goods sold
/// (COGS).
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with before the purchase has
/// an associated product (see Shopping Ads) then this product is considered
/// the advertised product. Any product included in the order the customer
/// places is a sold product. If the advertised and sold products match, then
/// the revenue you made from these sales minus the cost of goods sold is your
/// lead gross profit. Example: Someone clicked on a Shopping ad for a hat then
/// bought the same hat and a shirt. The hat is priced $10 and has a cost of
/// goods sold value of $3. The lead gross profit of this order is $7 = $10 -
/// $3. This metric is only available if you report conversions with cart data.
/// This metric is a monetary value and returned in the customer's currency by
/// default. See the metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(int64, optional, tag = "325")]
pub client_account_lead_gross_profit_micros: ::core::option::Option<i64>,
/// Lead gross profit is the profit you made from products sold as a result of
/// advertising the same product, minus cost of goods sold (COGS).
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with before the purchase has
/// an associated product (see Shopping Ads) then this product is considered
/// the advertised product. Any product included in the order the customer
/// places is a sold product. If the advertised and sold products match, then
/// the revenue you made from these sales minus the cost of goods sold is your
/// lead gross profit. Example: Someone clicked on a Shopping ad for a hat then
/// bought the same hat and a shirt. The hat is priced $10 and has a cost of
/// goods sold value of $3. The lead gross profit of this order is $7 = $10 -
/// $3. This metric is only available if you report conversions with cart data.
/// This metric is a monetary value and returned in the customer's currency by
/// default. See the metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(int64, optional, tag = "333")]
pub lead_gross_profit_micros: ::core::option::Option<i64>,
/// Client account lead revenue is the total amount you made from
/// products sold as a result of advertising the same product.
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with before the purchase has
/// an associated product (see Shopping Ads) then this product is considered
/// the advertised product. Any product included in the order the customer
/// places is a sold product. If the advertised and sold products match, then
/// the total value you made from the sales of these products is shown under
/// lead revenue. Example: Someone clicked on a Shopping ad for a hat then
/// bought the same hat and a shirt. The hat is priced $10 and the shirt is
/// priced $20. The lead revenue of this order is $10. This metric is only
/// available if you report conversions with cart data. This metric is a
/// monetary value and returned in the customer's currency by default. See the
/// metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(int64, optional, tag = "326")]
pub client_account_lead_revenue_micros: ::core::option::Option<i64>,
/// Lead revenue is the total amount you made from products sold as a result of
/// advertising the same product.
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with before the purchase has
/// an associated product (see Shopping Ads) then this product is considered
/// the advertised product. Any product included in the order the customer
/// places is a sold product. If the advertised and sold products match, then
/// the total value you made from the sales of these products is shown under
/// lead revenue.
/// Example: Someone clicked on a Shopping ad for a hat then bought the same
/// hat and a shirt. The hat is priced $10 and the shirt is priced $20. The
/// lead revenue of this order is $10.
/// This metric is only available if you report conversions with cart data.
/// This metric is a monetary value and returned in the customer's currency by
/// default. See the metrics_currency parameter at
/// <https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause>
#[prost(int64, optional, tag = "334")]
pub lead_revenue_micros: ::core::option::Option<i64>,
/// Client account lead units sold is the total number of
/// products sold as a result of advertising the same product.
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with before the purchase has
/// an associated product (see Shopping Ads) then this product is considered
/// the advertised product. Any product included in the order the customer
/// places is a sold product. If the advertised and sold products match, then
/// the total number of these products sold is shown under lead units sold.
/// Example: Someone clicked on a Shopping ad for a hat then bought the same
/// hat, a shirt and a jacket. The lead units sold in this order is 1.
/// This metric is only available if you report conversions with cart data.
#[prost(double, optional, tag = "311")]
pub client_account_lead_units_sold: ::core::option::Option<f64>,
/// Lead units sold is the total number of products sold as a result of
/// advertising the same product.
/// How it works: You report conversions with cart data for completed purchases
/// on your website. If the ad that was interacted with before the purchase has
/// an associated product (see Shopping Ads) then this product is considered
/// the advertised product. Any product included in the order the customer
/// places is a sold product. If the advertised and sold products match, then
/// the total number of these products sold is shown under lead units sold.
/// Example: Someone clicked on a Shopping ad for a hat then bought the same
/// hat, a shirt and a jacket. The lead units sold in this order is 1.
/// This metric is only available if you report conversions with cart data.
#[prost(double, optional, tag = "335")]
pub lead_units_sold: ::core::option::Option<f64>,
}