The city where the travel activity is available.
The country where the travel activity is available.
Advertiser-specific activity ID.
Rating of the activity as a number 1 to 5, where 5 is the best.
The state where the travel activity is available.
Contains policy information for an asset inside an ad.
A call to action asset used inside an ad.
A Demand Gen carousel card asset used inside an ad.
An image asset used inside an ad.
A media bundle asset used inside an ad.
Represents an AdSchedule criterion.
A text asset used inside an ad.
A video asset used inside an ad.
Contains info fields for AdVideoAssets.
YouTube Video Asset inventory preferences.
Address for proximity criterion.
Represents an affiliate location extension.
Dimension specifying users by their age.
An age range criterion.
Contiguous age range.
An app ad.
App engagement ads allow you to write text encouraging a specific action in
the app, like checking in, making a purchase, or booking a flight.
They allow you to send users to a specific part of your app where they can
find what they’re looking for easier and faster.
Represents an App extension.
An app payment model criterion.
App pre-registration ads link to your app or game listing on Google Play, and
can run on Google Play, on YouTube (in-stream only), and within other apps
and mobile websites on the Display Network. It will help capture people’s
interest in your app or game and generate an early install base for your app
or game before a launch.
Details related to AssetLinkPrimaryStatusReasonPB.ASSET_DISAPPROVED
An AssetInteractionTarget segment.
Provides the detail of a PrimaryStatus.
Each asset link has a PrimaryStatus value (e.g. NOT_ELIGIBLE, meaning not
serving), and list of corroborating PrimaryStatusReasons (e.g.
[ASSET_DISAPPROVED]). Each reason may have some additional details
annotated with it. For instance, when the reason is ASSET_DISAPPROVED, the
details field will contain additional information about the offline
evaluation errors which led to the asset being disapproved.
Contains the usage information of the asset.
Positive dimension specifying user’s audience.
Negative dimension specifying users to exclude from the audience.
An audience criterion.
Positive audience segment.
Dimension specifying users by their membership in other audience segments.
User list targeting as a collection of conversions or remarketing actions.
A Book on Google asset. Used to redirect user to book through Google.
Book on Google will change the redirect url to book directly through
Google.
Represents a Brand Criterion used for targeting based on commercial knowledge
graph.
A Brand List Criterion is used to specify a list of brands. The list is
represented as a SharedSet id type BRAND_HINT. A criterion of this type can
be either targeted or excluded.
A BudgetCampaignAssociationStatus segment.
Projected metrics for a specific budget amount.
A container for simulation points for simulations of type BUDGET.
Represents a business name filter on locations in a FeedItemSet.
Business Profile location group business name filter.
Business Profile location data synced from the linked Business Profile
account.
Information about a Business Profile dynamic location group.
Only applicable if the sync level AssetSet’s type is LOCATION_SYNC and
sync source is Business Profile.
Data used to configure a location set populated from Google Business Profile
locations.
Different types of filters are AND’ed together, if they are specified.
A call ad.
A Call asset.
Represents a Call extension.
A call to action asset.
A Callout asset.
Represents a callout extension.
Represents a Carrier Criterion.
One chain level filter on location in a feed item set.
The filtering logic among all the fields is AND.
Represents information about a Chain dynamic location group.
Only applicable if the sync level AssetSet’s type is LOCATION_SYNC and
sync source is chain.
Data used to configure a location set populated with the specified chains.
Location criteria associated with a click.
A combined audience criterion.
Commission is an automatic bidding strategy in which the advertiser pays a
certain portion of the conversion value.
The concept group for the keyword concept.
Consent
Content Label for category exclusion.
Projected metrics for a specific CPC bid amount.
A container for simulation points for simulations of type CPC_BID.
Projected metrics for a specific CPV bid amount.
A container for simulation points for simulations of type CPV_BID.
Information of category availability, per advertising channel.
Information of advertising channel type and subtypes a category is available
in.
Information about which locales a category is available in.
UserList of CRM users provided by the advertiser.
A custom affinity criterion.
A criterion of this type is only targetable.
A custom audience criterion.
Custom audience segment.
A custom intent criterion.
A criterion of this type is only targetable.
A mapping that can be used by custom parameter tags in a
tracking_url_template, final_urls, or mobile_final_urls.
Metadata for customer match user list.
A customizer value that is referenced in customizer linkage entities
like CustomerCustomizer, CampaignCustomizer, etc.
A date range.
A Demand Gen carousel ad.
A Demand Gen Carousel Card asset.
A Demand Gen multi asset ad.
A Demand Gen product ad.
A Demand Gen video responsive ad.
Detailed demographic segment.
A device criterion.
A generic type of display ad. The exact ad format is controlled by the
display_upload_product_type field, which determines what kinds of data
need to be included with the ad.
Represents a filter on affiliate locations in a FeedItemSet.
Only applicable if the parent Feed of the FeedItemSet is an
AFFILIATE_LOCATION feed.
Represents a filter on Business Profile locations in an asset set. If
multiple filters are provided, they are AND’ed together.
A dynamic custom asset.
A Dynamic Education asset.
A dynamic flights asset.
A dynamic hotels and rentals asset.
A dynamic jobs asset.
A dynamic local asset.
Represents a filter on locations in a feed item set.
Only applicable if the parent Feed of the FeedItemSet is a LOCATION feed.
A dynamic real estate asset.
A dynamic travel asset.
An automated bidding strategy that raises bids for clicks
that seem more likely to lead to a conversion and lowers
them for clicks where they seem less likely.
Advertiser defined events and their attributes. All the values in the
nested fields are required.
Event Item attributes of the Customer Match.
An audience segment to be excluded from an audience.
An expanded dynamic search ad.
An expanded text ad.
A URL for deep linking into an app for the given operating system.
Fixed CPM (cost per thousand impression) bidding strategy. A manual bidding
strategy with a fixed CPM.
Target frequency bidding goal details for Fixed CPM bidding strategy. Only
relevant if the goal of the bidding strategy is TARGET_FREQUENCY.
Flexible rule that wraps the common rule and a lookback window.
Flexible rule representation of visitors with one or multiple actions. The
flexible user list is defined by two lists of operands – inclusive_operands
and exclusive_operands; each operand represents a set of users based on
actions they took in a given timeframe. These lists of operands are combined
with the AND_NOT operator, so that users represented by the inclusive
operands are included in the user list, minus the users represented by the
exclusive operands.
A rule specifying the maximum number of times an ad (or some set of ads) can
be shown to a user over a particular time period.
A group of fields used as keys for a frequency cap.
There can be no more than one frequency cap with the same key.
Dimension specifying users by their gender.
A gender criterion.
Geo point for proximity criterion.
Historical metrics options.
A hotel ad.
Criterion for number of days prior to the stay the booking is being made.
An asset representing a hotel callout.
Represents a hotel callout extension.
Criterion for a check-in date range.
Criterion for day of the week the booking is for.
City the hotel is located in.
Class of the hotel as a number of stars 1 to 5.
Country or Region the hotel is located in.
Criterion for hotel date selection (default dates versus user selected).
Advertiser-specific hotel ID.
Criterion for length of hotel stay in nights.
A hotel property asset.
State the hotel is located in.
Dimension specifying users by their household income.
An image ad.
An Image asset.
Metadata for an image at a certain size, either original or resized.
Represents an advertiser provided image extension.
Representation of In-feed video ad format.
An income range criterion.
Criterion for Interaction Type.
An IpBlock criterion used for IP exclusions. We allow:
Item attributes of the transaction.
A Keyword criterion segment.
The annotations for the keyword plan keywords.
The concept for the keyword.
A keyword criterion.
The aggregated historical metrics for keyword plan keywords.
The aggregate metrics specification of the request.
The total searches for the device type during the specified time period.
A Smart Campaign keyword theme.
A language criterion.
A Lead Form asset.
One custom question input field instance within a form.
A configuration of how leads are delivered to the advertiser.
One input field instance within a form.
Defines possible answers for a single choice question, usually presented as
a single-choice drop-down list.
A legacy app install ad that only can be used by a few select customers.
A legacy responsive display ad. Ads of this type are labeled ‘Responsive ads’
in the Google Ads UI.
Live event segment.
Lifecycle goal value settings.
Listing dimensions for listing group criterion.
The path of dimensions defining a listing group.
A listing group criterion.
A listing scope criterion.
A local ad.
A Local Services Ads service ID. Represents a service type
(such as install_faucet) that a Local Services Campaign can target.
A Local Services Document with read only accessible data.
A location asset.
Represents a location extension.
A radius around a list of locations specified through a feed or assetSet.
A location criterion.
Data related to location set. One of the Google Business Profile (previously
known as Google My Business) data, Chain data, and map location data need to
be specified.
Represents a user list that is a custom combination of user lists.
Operand of logical user list that consists of a user list.
LookalikeUserlist, composed of users similar to those
of a configurable seed (set of UserLists)
Manual bidding strategy that allows advertiser to set the bid per
advertiser-specified action.
Manual click-based bidding where user pays per click.
Manual impression-based bidding where user pays per thousand impressions.
View based bidding where user pays per video view.
Wrapper for place ids
Wrapper for multiple maps location sync data
Matching function associated with a
CustomerFeed, CampaignFeed, or AdGroupFeed. The matching function is used
to filter the set of feed items selected.
An automated bidding strategy to help get the most conversion value for your
campaigns while spending your budget.
An automated bidding strategy to help get the most conversions for your
campaigns while spending your budget.
A MediaBundle asset.
A metric goal for an experiment.
Metrics data.
An asset representing a mobile app.
A mobile app category criterion.
A mobile application criterion.
A mobile device criterion.
Represents a price in a particular currency.
Monthly search volume.
A Negative Keyword List criterion. Represents a shared set
of negative keywords that can be excluded at the account-level.
Only one negative keyword list criterion can be attached per account.
Address identifier of offline data.
An operand in a matching function.
Represents an operating system version to be targeted.
A Page Feed asset.
Dimension specifying users by their parental status.
A parental status criterion.
A bidding strategy where bids are a fraction of the advertised price for
some good or service.
Projected metrics for a specific percent CPC amount. Only Hotel advertising
channel type supports this field.
A container for simulation points for simulations of type PERCENT_CPC_BID.
A placement criterion. This can be used to modify bids for sites when
targeting the content network.
Contains policy summary information.
Describes the effect on serving that a policy topic entry will have.
Policy finding attached to a resource (for example, alcohol policy associated
with a site that sells alcohol).
Additional information that explains a policy finding.
Parameter for controlling how policy exemption is done.
Key of the violation. The key is used for referring to a violation
when filing an exemption request.
An asset representing a list of price offers.
Represents a Price extension.
Represents one price offer in a price extension.
A single price offering within a PriceAsset.
Brand of the product.
Category of a product offer.
Availability of a product offer.
Locality of a product offer.
Condition of a product offer.
Custom attribute of a product offer.
Grouping of a product offer. This listing dimension is deprecated and it is
supported only in Display campaigns.
Item id of a product offer.
Labels of a product offer. This listing dimension is deprecated and it is
supported only in Display campaigns.
Legacy condition of a product offer. This listing dimension is deprecated and
it is supported only in Display campaigns.
Full type of a product offer. This listing dimension is deprecated and it is
supported only in Display campaigns.
Type of a product offer.
A Promotion asset.
Represents a Promotion extension.
A Proximity criterion. The geo point and radius determine what geographical
area is included. The address is a description of the geo point that does
not affect ad serving.
Settings for Real-Time Bidding, a feature only available for campaigns
targeting the Ad Exchange network.
Specification for various creative controls for a responsive display ad.
A responsive display ad.
A responsive search ad.
Representation of a userlist that is generated by a rule.
A Search Theme criterion only on Performance Max campaign. Represents a
keyword-like advertiser input.
Search volume range.
Actual search volume falls within this range.
Segment only fields.
A Shopping Comparison Listing ad.
The shopping loyalty related data. Shopping utilizes this data to provide
users with a better experience.
Accessible only to merchants on the allow-list.
A standard Shopping ad.
A Smart Shopping ad.
SimilarUserList is a list of users which are similar to users from another
UserList. These lists are read-only and automatically created by Google.
A Sitelink asset.
Represents a sitelink.
A SkAdNetworkSourceApp segment.
A Smart campaign ad.
Store attributes of the transaction.
Metadata for Store Sales Direct.
Metadata for a third party Store Sales.
This product is only for customers on the allow-list. Contact your
Google business development representative for details on the upload
configuration.
A Structured Snippet asset.
Represents a structured snippet extension.
The site tag and event snippet pair for a TrackingCodeType.
An automated bid strategy that sets bids to help get as many conversions as
possible at the target cost-per-acquisition (CPA) you set.
Projected metrics for a specific target CPA amount.
A container for simulation points for simulations of type TARGET_CPA.
Target CPM (cost per thousand impressions) is an automated bidding strategy
that sets bids to optimize performance given the target CPM you set.
Target Frequency bidding goal details.
Target CPV (cost per view) bidding strategy. An automated bidding strategy
that sets bids to optimize performance given the target CPV you set.
An automated bidding strategy that sets bids so that a certain percentage of
search ads are shown at the top of the first page (or other targeted
location).
Projected metrics for a specific target impression share value.
A container for simulation points for simulations of type
TARGET_IMPRESSION_SHARE.
The list of per-targeting-dimension targeting settings.
Operation to be performed on a target restriction list in a mutate.
An automated bidding strategy that helps you maximize revenue while
averaging a specific target return on ad spend (ROAS).
Projected metrics for a specific target ROAS amount.
A container for simulation points for simulations of type TARGET_ROAS.
An automated bid strategy that sets your bids to help get as many clicks
as possible within your budget.
A text ad.
A Text asset.
A type of label displaying text on a colored background.
An extension that users can click on to send a text message to the
advertiser.
A topic criterion. Use topics to target or exclude placements in the
Google Display Network based on the category into which the placement falls
(for example, “Pets & Animals/Pets/Dogs”).
Attribute of the store sales transaction.
A travel ad.
Unknown listing dimension.
Collection of urls that is tagged with a unique identifier.
User attribute, can only be used with CUSTOMER_MATCH_WITH_ATTRIBUTES job
type.
User data holding user identifiers and attributes.
User identifying information.
Represents a particular interest-based topic to be targeted.
User interest segment.
Represents an action type used for building remarketing user lists.
A rule item composed of a date operation.
A User List criterion. Represents a user list that is defined by the
advertiser to be targeted.
A user list logical rule. A rule has a logical operator (and/or/not) and a
list of user lists as operands.
A rule item composed of a number operation.
A client defined rule based on custom parameters sent by web sites or
uploaded by the advertiser.
A group of rule items.
An atomic rule item.
User list segment.
A rule item composed of a string operation.
A generic data container.
A video ad.
Representation of video bumper in-stream ad format (very short in-stream
non-skippable video ad).
Representation of video non-skippable in-stream ad format (15 second
in-stream non-skippable video ad).
Representation of video out-stream ad format (ad shown alongside a feed
with automatic playback, without sound).
A video responsive ad.
Representation of video TrueView in-stream ad format (ad shown during video
playback, often at beginning, which displays a skip button a few seconds into
the video).
Google notifies the advertiser of leads by making HTTP calls to an
endpoint they specify. The requests contain JSON matching a schema that
Google publishes as part of form ads documentation.
Logical expression for targeting webpages of an advertiser’s website.
Represents a criterion for targeting webpages of an advertiser’s website.
List of sample urls that match the website target
Year month.
The year month range inclusive of the start and end months.
Eg: A year month range to represent Jan 2020 would be: (Jan 2020, Jan 2020).
A YouTube Channel criterion.
A YouTube Video criterion.
A YouTube asset.